Month: July 2019

Build Affinity Then Sell: The Power of Relationship Building

Promotional products professionals are continuously challenged to match and exceed sales goals. When working a commissionbased job, it’s hard not to get consumed with quotas. It can often feel as if you are running on a hamster wheel. Yet, customers can always tell when your mind is set on making a sale as opposed to a personal connection. If a buyer feels that you don’t see them as a priority their walls go up and it’s likely that your calls and emails will be left unanswered. The solution? Build affinity then sell.

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2019 Gift Guide: Corporate Gift Giving Made Easy

Forget Black Friday! Holiday shopping for promotional products professionals begins in August. It’s time to start sourcing for the perfect corporate gift. Enter Prime Line®’s 2019 Holiday Gift Guide. The book offers solutions to help companies cut down on guessing. 

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Supercharge Your Marketing Strategy Using Downloadable Content

Digital marketing plays a critical role in the promotional products industry. However, generating enough high-quality content to satisfy customers can be a daunting task, especially for small shops with limited resources.

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