Month: July 2019

Build Affinity Then Sell: The Power of Relationship Building

Promotional products professionals are continuously challenged to match and exceed sales goals. When working a commissionbased job, it’s hard not to get consumed with quotas. It can often feel as if you are running on a hamster wheel. Yet, customers can always tell when your mind is set on making a sale as opposed to a personal connection. If a buyer feels that you don’t see them as a priority their walls go up and it’s likely that your calls and emails will be left unanswered. The solution? Build affinity then sell.

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2019 Gift Guide: Corporate Gift Giving Made Easy

Forget Black Friday! Holiday shopping for promotional products professionals begins in August. It’s time to start sourcing for the perfect corporate gift. Enter Prime Lineยฎ’s 2019 Holiday Gift Guide. The book offers solutions to help companies cut down on guessing.ย 

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Supercharge Your Marketing Strategy Using Downloadable Content

Digital marketing plays a critical role in the promotional products industry. However, generating enough high-quality content to satisfy customers can be a daunting task, especially for small shops with limited resources.

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