North End® is an affordable, high-tech clothing brand that was first introduced by Ash City in the late 1990s. For the past 20 years, the corporate and performance-driven styles under the North End name have provided comfort and performance for professionals.
Many North End products are laboratory tested using the Unique Thermal Komfort (UTK) temperature rating system. These technologies help customers identify styles best suited for their needs. We’ve enhanced our products by adding three new UTK technologies.
Those three new technologies can be broken down into the following categories:
UTK CeramiTech surface reacts with the body by absorbing and retaining body heat to keep the wearer warm. As a result, this technology is a great fit for the active user.
It’s warmth without the weight. UTK SubDown is an easy-care material that mimics the thermal qualities of down without the thick uncomfortable layers. As a result, our UTK SubDown products are lightweight with thermal retention of 600 fill down.
Stay dry in the elements. UTK Hydropel adds superior water-repellent functionality to fabrics. Therefore, it provides the ultimate comfort in wet conditions.
Looking for more tech-driven styles? Check out our full North End collection here.
In addition to apparel, we also offer digital tools you can use to help market North End. Our resource page is chock-full of valuable digital content you can easily share with your customers, including flyers, social media graphics, a North End catalog, lifestyle/web imagery and promotional videos.
There you have it! You now have all the tools you need to grow your corporate apparel and activewear business.
Styles with UTK CeramiTech, UTK SubDown and UTK Hydorpel are state-of-the-art technologies that are exclusive to alphabroder. Use these technologies categories to help select the items that are perfect for your brand and customers.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com