The promo industry is a lot of things. One thing it’s not, however, is lacking product. The sheer volume of styles and categories is enough to drive even a seasoned professional into a whirlwind.
When it comes to finding the right styles, curation tactics are key. Do the work for your customers by filtering out a handful of brand-right options that meet your client’s demands.
There are a lot of style options to choose from in this industry. It can be hard to figure out where to begin. Read through our list of curation tactics below to help craft your curation strategy.
1. Conduct brand research
We all have our favorite brands. Sure, some of those rare few like to spend their weekends visiting every store in the local mall. Yet, most of us don’t do that. These days, it’s more common to skip the mall and shop your favorite retailer online. Search intent is often brand-driven. That means consumers will go online already knowing the brand they want to purchase. This tendency to gravitate towards trusted names translates into the promotional space. Familiarize yourself with the brands in the promotional space. Once you have a sense of what’s out there and what each brand represents, you’ll be better equipped to serve your customers.
2. Be a brand consultant
So you’ve done your research. Now it’s time to start implementing curation tactics. Take what you know about each brand and use that knowledge to suggest items that match your customer’s price range, style preference, and individuality. A yoga studio in Brooklyn, for instance, is likely to attract environmentally-conscious, fashion-forward end-users. Knowing those specifics, you can narrow your search and offer popular tank tops by brands that specialize in environmentally-conscious, fashion-forward styles like Bella + Canvas and Alternative Apparel.
3. Be a trend expert
Keeping up with the industry and consumer trends will make you a better curator. In this industry, the speed at which you can deliver is key. Take time to research new styles so that by the time you’re ready to meet with clients, you won’t have to waste precious moments sifting through products. You’ll already have a firm grasp of what hot new items are in the market and which companies are offering those items at the best prices.
4. Create brand-right themes
Center your sales pitch around themes that are on-trend for the particular industry you’re selling. For example, if you’re selling merchandise to an indie music venue, offer items that match the indie scene. Pitching woodgrain sunglasses, the denim pattern woven drawstring and a fashion tee by Next Level Apparel is an on-trend pitch for your music venue client.
5. Use free assets available to you and your customers
Suppliers like alphabroder offer free digital tools that do a lot of the curating for you. Tools like our Brand Identity Models and Digital Lounge showcase our top styles and help identify end-user industries most applicable to each brand. Many of our tools are created with the end-user in mind. They are beautifully designed to appeal to your customers. You can easily visit any one of our links we have listed below, download stunning assets and share them with your current and prospective clients. Many of our assets are customizable as well. Personalize them by adding your logo, contact information, and individual pricing.
Explore all the curation tools we offer below:
- 2020 Customizable Essential Apparel
- 2019 Fall Essential Apparel
- 2019 Puma Golf & Sport
- 2019 Spyder Imprintable Apparel Guide
- Fall 2019 North End Apparel & Accessories
- Fall 2019/Spring 2020 Under Armour Imprintable Apparel & Accessories Guide
Storyboards and flyers
- Digital Lounge Storyboards and Flyers
- Trade Marketing Monthly Emails
- alphabroder library: Storyboards and Flyers
- Prime Line Library: Flyers