We know you’ve been chomping at the bit for this one. The time for equestrian-inspired styles is now. Modeled after popular horseback riding garments, the quilted hacking jacket is one of the hottest trends to hit the promotional products industry in 2020.
The functionality and class of the hacking jacket are perfect for the horse show arena. Traditionally cut a little longer, this item of clothing is designed to create an elongated, elegant line. Promotional merchandisers recognized the chic appearance of the hacking style and adapted it, not for the saddle, but for everyday use. Now that’s a horse of a different color!
A lot of brands right now are combining outerwear technology with a more classic sportswear design aesthetic. These layered looks are more at home in casual travel, office and lifestyle settings. The new year sets a sophisticated tone that corporate teams are bound to get a horse kick out of.
Optimize sales for this refined style by researching products in the current promo apparel market. We’ve got the info you need right here. Find trend-right inspiration for your next big corporate pitch and more equestrian-themed puns below.
The Dawson Collection by UltraClub®
Dawson Quilted Hacking Jacket (UC708/W)
Consumers can feel free to engage in horseplay with this fabulous piece on their backs. A water-resistant finish and lightweight blown insulation make it durable in the elements. Yet, don’t think you’re solely getting a functional outerwear piece here. Designers made sure to add a princess seam on the ladies’ version for a flattering fit. Meanwhile, the men’s version gets four front pockets for extra storage space with an added esthetic.
Dawson Quilted Hacking Vest (UC709/W)
This vest offers a lot of the same functionalities as its above counterpart but with a couple key differences. Don’t worry, we’re not beating a dead horse here. Check out the heavy rib-knit collar on the men’s piece and the Peter Pan collar on the ladies’. Both offer the signature matte, water-resistant finish and the same added lightweight insulation that is also featured in the Dawson Quilted Hacking Jacket.
Style Hacks
The Bradley Shirt (UC500W) is perfectly paired with the Dawson Hacking Jacket (UC708W). The two tops make a great combo for those breezy spring and fall days since the collarless style of the jacket won’t bunch around the neckline when the weather requires end-users to layer up.
The Bradley Shirt (UC500) with its timeless silhouette and performance fabric goes well with just about anything in the UltraClub® assortment. The new Dawson Hacking Vest (UC709), though, will give it that effortless coastal edge.
The Dawson Collection is an assortment of styles offered under the newly re-energized alphabroder UltraClub® brand. Explore the coastal-inspired collection in its entirety on alphabroder.com. You can also snag more fashion tips to help boost your apparel sales in our other Trendy Times blogs here and here. Now go ride your horse into the sunset with your newly acquired knowledge of the hacking style.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com