As many of us adjust to working from home and prioritize our health and our families, we are also responsible for helping our customers adapt their marketing strategies to this strange new world. We believe branded products are needed now more than ever as physical contact is constrained. Your product assortment can be key in helping your customers keep their identity in front of their clients. Branded merchandise is uniquely positioned to deliver a touchpoint when you can’t physically be there.
We are in the media business, yes it’s apparel, a water bottle or a charging station – but when you put a brand name on it, it becomes media.
Many of your customers will be re-thinking their media mix in the light of what’s happening. This is now not only about awareness, consideration and conversion, it is about connection. Nothing does that better than a physical product. At alphabroder, we call this the power of Dimensional Media.
This is what you do every day.
And now is your chance to help your customers weather the storm and come out stronger than before. Talk with your clients now about how your services and products can be the communication bridge they are looking for.
Here’s what we learned so far:
- Bright spot industries. Agriculture, Construction & Utility, Convenience Stores, Curbside Delivery Restaurants, First Responders including Police, Fire, EMT; Fitness Virtually, Food Delivery Services, Fundraising, Healthcare, Logistics and Transportation, Mental Health: Counseling and Wellness; Tech Companies, University Recruiting, Virtual Company Meetings and Events.
- Over communicate. With physical touch limited, dimensional media offers best-practice choices for enabling companies to be present in front of their customers. They can also have some of the lowest CPI (cost per impression) available when compared to other advertising mediums.
- Set aside time to plan for the post-crisis future. Many of us are dealing with various fires that require immediate attention, but that doesn’t mean we shouldn’t be looking ahead. Start making plans now for how you will help your customers recover and find new opportunities. Keep your client’s brand identity in front of their customers with the power of branded products.
David Clifton, expert marketing strategist and Chief Marketing Office at alphabroder was a welcome contributor to this blog post. We look forward to more insights from David in the future.