Don’t ignore the ultimate power of a branded T-shirt
If you ask any die-hard, ‘I’m with the band” fan to explain the power and pull of a concert T-shirt. No doubt, you’ll get a bit of side-eye.
Band t-shirts do a whole host of things: Show the world your love of a musical artist, commemorate your concert date and connect with others who share your passion.
Now, with massive nationwide shutdowns, your favorite diner down the street, the corner bar, the yoga studio and the local hair salon are tapping into what bands have known forever: There’s a huge messaging opportunity in branded tees. Yes, T-shirts showcase a brand, and can provide an alternate revenue stream. An added bonus? They create a sense of unity.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com