Managing your company’s social media platforms can feel like a full-time job (for many people in the tech industry, it is their full-time job). Luckily, there are tried-and-true hacks for saving you time and money when it comes to generating a substantial following, especially when you don’t have a full-time social media staffer.
The good news? With so much tech and well-trafficked social media channels, and media consumption at record levels, there are more opportunities than ever to make your name the first one in your customers’ minds.
Here are 5 timely ideas to keep your foot on the gas when it comes to customer communication. We’re pretty sure that you’ll make your company truly stand head and shoulders above the rest by incorporating a few (or all of them) into your social marketing mix.
Explore Your World With Your Products
It’s true: Your customers love seeing your products in real life situations and will remember your candid expertise. Stop by the shop, grab a product that you are proud of and go snap a picture. Think of one reason you are drawn to this particular item and write it down. Then think of five more and use this list to write your caption. Bingo, you’ve established your voice.
Tip: Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.
On social media, be authentic to who you are as a company, and don’t be afraid to show some personality. Followers love seeing your face (and your pets!) Humans, dogs, cats and critters show big engagement on social media. Social posts with a face will get nearly 40% more likes. Moral of the story: be human and show humans.
Here’s a great tip: Learn about social marketing best practices, and then turn them on their head to fit your business and your target audience.
Dare to Ask Questions In Your Captions
Questions build engagement. Engaging followers on Instagram is one of the toughest, yet most rewarding aspects of building a brand on social media. Having strong engagement creates a sense of community and connection, which will bring viewers to your page time and time again.
Tip: Here are two of our favorite questions to get you started:
What’s one question you have about___you’d like me to answer?
What’s a little known fact about your business?
Share Your Secret Sauce
The most important part of marketing your business is standing out from the crowd. Ask yourself; “What does your brand/company/business offer that sets you apart?”
Whether it is great product, fantastic customer service, unique decorating techniques or something else sharing what makes you special keeps your brand on customer’s minds now and in the future. This will keep a pool of new customers for you to nurture. Think about featuring Prime Plus products in your social strategy to ensure deep inventory.
Trick: Have a few voices teed up in your social media arsenal to target different types of customers. Create one post with a topic that resonate with corporate clients and another one that has a more casual tone with merchandise that matches.
Not All Resources Are Created Equal
When it comes to social, creative is one of the most essential ingredients to a successful campaign. But creating hundreds of iterations of content is time consuming and costly. By leaning into solutions like alphabroder’s New Normal content page, you can plug your logo and contact information into a turn-key campaign and reach your target audience in a matter of moments.
Franklin D. Roosevelt said, “A smooth sea never made a skilled sailor.” Adversity has prodded many of us to reinvent ourselves and try new things. Master social marketers know that companies that show their personality have greater success. As you come up with new content to show who you are and differentiate your business from your competitors, you’ll see your customer base and profits grow.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com