Month: November 2020

These Street Hoodie Decoration & Design Ideas Are Lit

Remember when Louis Vuitton brought Virgil Abloh, creator of streetwear brand Off-White, on board as creative director of menswear back in 2018? That seemingly opened the floodgates for a line of luxury houses like Balenciaga and Gucci to offer luxe streetwear at higher price points.

Recently, we saw Fendi and Fila launch a limited line that combined the two brands’ logos. And the classic Polo Ralph Lauren collaborated with street-style Palace. If you’re not already paying attention to streetwear styles and decoration, you should be: 76% of fashion and retail executives say they expect streetwear to grow significantly over the next five years.

The good news is that street style hoodies have become way easier for decorators to produce for a few reasons. Screen printers and embroiderers have upped the ante by adding more imprinting options and customization capabilities to their shops. That’s enabled them to lower order minimums for higher-margin pieces like hoodies. “Now you have a much better chance of easily creating the look that people want,” says Howard Potter, CEO of Utica, NY-based A&P Master Images.

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Here’s How to Score Millennial Buyers for Life

Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.

#1 PITCH ECO-FRIENDLY APPAREL

Millennials prefer to buy clothes, workout gear and accessories from companies that use sustainable practices and materials—and share that eco-friendly message. Here’s a powerful stat: 73% of Millennials buy eco-conscious products and are willing to pay more to support environmentally conscious businesses, according to a Nielsen report. 

The good news? There are many wholesale brands offering top-quality, eco-friendly apparel. And in turn, your Millennial buyers can feel good about gifting or selling these branded products, adding to their company’s Earth-focused mission.

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