Are you stuck in the land of using the same five fonts over and over again? Get ready to break out of the same-old, same-old and up your decorating game with these typography tips from expert printers and designers.
“Typography’s power rests in the emotional memory of human beings,” says Pat Achilles, a veteran illustrator and graphic designer based in Doylestown, PA. “Letter shapes can express strength, nostalgia, love, sorrow, propriety and confusion—the gamut of emotions, all based on established lettering styles that people associate with the places and feelings they’ve encountered with that typeface before.”
The most successful T-shirt designers understand (and power-ize) fonts and typography hierarchy for their clients. “A good graphic starts with a good font,” says Craig Mertens, general manager at Graphics Flow. “The easiest way to wreck a design is poor font usage. Apparel-centric fonts that model retail fashion trends are critical. You can’t just slap a desktop publishing font into a T-shirt design and expect it to look good. Font selection is critical.”
Here’s what you need to know to up your typography game.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com