Gearing up to sell more USA-made apparel? So are lots of other shops.
“Whether it’s ‘USA-made’ or ‘Shop Local,’ today there’s a trend toward unity and helping one another out,” says Tom Rauen, CEO of Envision Tees. “From local businesses to manufacturers, there’s a big push to choose USA-made apparel.”
Other shop owners agree. “In the last four years, I’ve seen a demand for USA-made coming back stronger than ever before over the 18 years I’ve been in business,” says Howard Potter, CEO of A&P Master Images. “Buyers started to understand that items made stateside are more expensive due to the pay scales and so on, but wanted to support USA-made items.”
We asked the experts for the 4-1-1 on everything you need to know, from where to find the best USA-made blanks, who’s buying them and how to decorate them.
Continue reading “If You Want to Sell More USA-Made Apparel, Read This Guide”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
Some shop owners think summer is when things slow down. Other shops use these three months to tune up their marketing, sales and workflows so they have a competitive advantage heading into fall. What’s your plan?