Month: December 2021

7 Marketing Trends That Will Grow Your Shop in 2022

The way we do business has changed dramatically over the last year. The way we market our print shops has also morphed. Now is the perfect time to look at seven on-fire marketing trends (hello, chatbots) that you can incorporate in your 2022 plan. We lay out the trends your shop can’t afford to ignore in 2022, with industry experts weighing on how to make them work in your shop.

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Smart Tactics for Rising Above Supply Chain Challenges

The laggy supply chain is certainly making the news recently, with lots of headlines warning that consumers won’t be able to get the holiday decorations, toys, furniture, appliances and even favorite foods they want. Of course, supply chain and inventory issues have affected the decorated-apparel industry as well, putting pressure on print shops to get the goods their customers want.

We asked decorated-apparel industry experts and shop owners for their nine best tactics on how to handle product shortages and still meet your customers’ needs. “Shop owners need to realize that best practices that worked a year ago are no longer valid,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “What worked in 2019 doesn’t apply now. Also, since every shop is different, you need to look at your unique situation.”

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