It’s time to start thinking about how you can give your print shop the jumpstart it deserves in 2022, with some artwork and sales resolutions top shops already practice. For example: creating a unique brand experience, following up to get the sale, and knowing when to outsource your shop’s artwork generation. Ready for all 10 business-changing resolutions? Let’s jump right in.
Put These Smart Sales Strategies Into Practice
While we hear over and over that sales are the lifeblood of your business, if your sales process has gaps, that won’t get the cash flowing into your shop. Here are five ways you can up the ante in your sales game in 2022.
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Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”