There are lots of other distributors and decorators out there, and even websites where your prospects and clients can find decorated apparel to promote their brands. In other words, you’ve got competition. The good news, though, is that if you’re proactive and show up with brand-new apparel styles and solutions for their apparel programs, you’ll become their trusted vendor partner.
In fact, a recent Demand Gen Report survey of B2B buyers asked for the top reasons they choose one solutions provider over another:
- Demonstrated a strong knowledge of the solution and the business landscape
- Demonstrated a strong knowledge of our company and needs
- Provided content that made it easier to build a business case for the purchase
- Timeliness of the vendor’s response to inquiries.
When you consider that 76% of buyers said they now expect more personalized attention from solution providers based on their specific needs, that behavioral change will be part of the post-pandemic normal. One way to do that is proactively presenting your clients with a full spectrum of brand-new apparel products: polos, t-shirts, wovens, layering pieces, outerwear and rain jackets. When you truly understand what they need and want, you can be the indisputable solutions provider and partner that they’ll never second-guess (or replace).
We’ve selected our best brand-new arrivals and put them into one blog so you can easily choose the styles from top brands that you want to present to your customers.
Tees and Performance Polos
Every brand or company can use polos as a foundational uniform piece, in its corporate store, and for sale or as a giveaway to fans. A brand-name label makes a polo even more desirable, especially when your clients can place their logo alongside a name like Nautica, Puma or Spyder. Check out these must-wear shirt styles to fit a variety of industries, brands and wearers.
First up, Nautica, a leading global lifestyle and sportswear brand for men, women and children. The companion styles Nautica Men’s Saltwater Stretch Polo (N17922) and Ladies’ Saltwater Stretch Polo (N17923) should be at the top of your polo pitch list. These polos, which have 40+ UV protection and side vents for maximum outdoor comfort, come in refreshing, outdoor-inspired colors, great for him and her: Cool Mint, Faded Navy, Sea Mist and Sunset Pink. Don’t forget to point out the iconic Nautica J-class screen print at the back neck, Nautica-branded rubber buttons and Nautica branding at the sleeve. These polos come in sizes up to 3XL for her and 4XL for him, so you can outfit everyone on your client’s team.
If your clients want clothing that keeps their staff looking professional and geared up for work, then North End would be a great choice to consider. It’s one of the brands produced by alphabroder that’s carefully designed, with thoughtful and eco-friendly details.
Puma is another global sportswear brand that carries heft, especially for all-day performance pieces like polos. For the guys, show off the Puma Golf Men’s Cloudspun Monarch Polo (599117), made of Cloudspun, a proprietary fabric to Puma, that delivers an ultra-soft feel with four-way stretch. This breathable shirt has moisture-wicking performance and UPF 40 protection. Choose from popular colors like Navy Blazer Heather, Placid Blue Heather, Puma Black Heather and Teaberry Heather. For her, we like the Puma Golf Ladies’ Cloudspun Free Polo (597695), also made from the super-soft Cloudspun fabrication with UPF 40 protection, and has a comfortable V-neck constriction and a scallop hem. This polo comes in core colors, pastels and brights: Bright White Navy Blazer Heather, Placid Blue Heather, Puma Black Heather and Teaberry Heather.
If you like Puma, but want a golf or sport t-shirt rather than a polo, we like this style: Puma Sport Adult Puma Essential Logo T-Shirt (582006), made of 100% cotton jersey. This regular fit t-shirt has Puma branding, and comes in various popular shades: Hi Risk Red, Lapis Blue, Peacoat, Puma Black and Puma White.
If you know and love Spyder, the extreme ski performance brand, you’ll love this polo as a base layer that really performs: The Spyder Men’s Spyre Polo (S17914) and companion style Ladies’ Spyre Polo (S17915) are made from four-way stretch fabric with a rich, cotton-like feel and 40+ UV protection. The polos are designed to fit to wearers’ bodies, with back darts and seams, along with side vents for added mobility and ventilation. Your clients will love the Iconic rubberized Spyder bug logo on the back neck and rubberized Spyder wordmark on the right side. These styles both come in Black Frost, Frontier Frost and Polar Frost shades.
At alphabroder, we’re the exclusive distributor of Devon & Jones apparel, which celebrates its 20th anniversary in 2022 of producing top-quality corporate clothing. Your clients will love the companion Devon & Jones New Classics™ Men’s Performance Polo (DG100) and Devon & Jones New Classics™ Ladies’ Performance Polo (DG100W), made of soft and breathable SUPIMA® cotton, with side vents and moisture-wicking performance. The women’s style has a narrow placket with four buttons. These polos, which come in core colors Black, French Blue, Graphite, Navy and White, are available in sizes up to 4XL for him and 3XL for her.
If your clients want clothing that keeps their staff looking professional and geared up for work, then North End would be a great choice to consider. It’s one of the brands produced by alphabroder that’s carefully designed, with thoughtful and eco-friendly details. Plus, if sustainability is part of their mission, introduce them to companion styles North End Men’s Replay Recycled Polo (NE102) and Ladies’ Replay Recycled Polo (NE102W), made of 100% recycled polyester embossed print interlock. These styles also have moisture-wicking and antimicrobial performance features. The women’s style has an on-trend partial-open henley with a metal two-snap closure and a high-low hemline. These styles come in Black, Carbon, Classic Navy and Opal Blue.
Short-Sleeve Woven Shirts
Woven shirts are a great complement to polo shirts. Plus, wovens from the popular Dri Duck brand are even better, since they’re known for a superior fit, and being functional, durable and comfortable. We’ve chosen two new arrivals to show your clients.
First up, the Dri Duck Men’s Craftsman Ripstop Short-Sleeve Woven Shirt (4451DD) is garment washed for comfort, without compromising durability. The woven style has Dri Duck’s Power Move vented action back with flex action mesh for breathability and added range of motion. The style has triple-needle stitching to reinforce high stress seams and has a convenient drop-behind cell pocket. The style comes in core colors to match any brand: Deep Blue, Gunmetal and Rope, and comes in sizes up to 4XL.
To add another option, show your clients the Dri Duck Men’s Crossroad Dobby Short-Sleeve Woven Shirt (4445DD), made of 100% polyester textured two-tone dobby pattern. This woven is performance-enhanced, with a triple threat fabric protect finish that resists oil, water and stains, along with UPF 50+ sun protection. This style also has Dri Duck’s Power Move vented action back. Your clients will love the loop for holding sunglasses and hidden cleaning cloth hidden in the hem. You can present this style in contemporary shades: Charcoal, Grey and Slate Blue.
Superior Knits & Layering Pieces
When you can give your clients several options for layering pieces, along with foundational polos and wovens, you’re already ahead of the game.
From Nautica, we’ve got a great recommendation for layering pieces to bundle with the Saltwater polo styles: the Men’s Saltwater Quarter-Zip Pullover (N17924) and companion style Ladies’ Saltwater Quarter-Zip Pullover (N17925), which both come in refreshing shades of Cool Mint, Faded Navy, Sea Mist and Sunset Pink. These styles have a semi-locking side pocket for small items and 40+ UV protection and they both sport Nautica branded neck tape, the iconic J-class screen print at the back neck, and Nautica branding at sleeve hem.
Every brand can use polos as a foundational uniform piece, in its corporate store, and for sale or as a giveaway to fans. A brand-name label makes a polo even more desirable, especially when your clients can place their logo alongside a name like Nautica, Puma or Spyder.
Also from Nautica, a style that reflects the brand’s oceanic heritage, the Anchor Bomber Full-Zip Fleece Jacket (N17928), made of mercerized fleece with an on-trend bomber collar. Your clients will love the on-brand contrast chest and sleeve stripes in Black/Oxford Heather and Nautica Navy/White. This style also has the Nautica J-class logo on the left sleeve and Nautica branding at the back neck.
If you’re pitching your clients Puma polos, consider showing them the Puma Golf Men’s Cloudspun Crew (531279) and the companion Ladies’ Cloudspun Crew (599267), made of the brand’s ultra-soft, stretchy Cloudspun fabric. Your clients will love the long-sleeve design with a comfortable crewneck, with the Puma cat logo on the left sleeve. Add in UPF 40 protection and moisture-wicking performance for a great layer for all weather. The men’s style comes in High Rise, Navy Blazer and Puma Black Heather, and the women’s style comes in Light Gray Heather, Navy Blazer Heather and Puma Black Heather.
The Spyder polos we showed you earlier make a great base layer. Pair them with the Spyder Men’s Spyre Quarter-Zip (S17916) and Ladies’ Spyre Quarter-Zip (S17917), also made of a four-way stretch fabric with a rich, cotton-like feel, and 40+ UV protection. The styles have side vents and gussets for added mobility and ventilation. Your clients will appreciate the visible branding: the iconic rubberized Spyder bug logo at the back vent, and the rubberized Spyder wordmark at the center back. These quarter-zips come in matching shades to the polos: Black Frost, Frontier Frost and Polar Frost.
For more budget-conscious clients who want a great layering piece for at the office and beyond, pair the Devon & Jones New Classics™ Men’s Performance Quarter-Zip (DG400) and Devon & Jones New Classics™ Ladies’ Performance Quarter-Zip (DG400W) with the New Classics™ performance polos. These go-anywhere quarter-zips are made from soft SUPIMA® cotton with moisture-wicking performance. These styles, which have side vents for breathability and movement, come in Black, French Blue, Graphite, Navy and White.
While outerwear is a pricier item, it’s a garment that will last for years and get more than 6,000 brand impressions during the time it gets worn. Outerwear is a great uniform piece, or a gift for top-performing employees or loyal customers. We’ve got name-brand jackets, as well as more budget-friendly items.
The Nautica Men’s Stillwater Windbreaker Jacket (N17926) and the Ladies’ Stillwater Windbreaker Jacket (N17927) are made of water-resistant 100% polyester and have a hood, full-zip closure, side welt pockets, a back mesh vent for added comfort, and an interior packable pouch with a hook-and-loop closure. Add this brand-name item into the mix, if your clients love Nautica apparel. These versatile styles come in Black, Nautica Navy and Royal, with white striped neck tape.
If your clients prefer vests as a layering item, show them the Nautica Men’s Wavestorm Softshell Vest (N17792) and the companion Ladies’ Wavestorm Softshell Vest (N17908) style. These vests are wind- and water-resistant, have secure-zip hand pockets and inner pockets for more storage, and a back reflective detail. This Nautica vest has the sportswear brand’s logos, and comes in Black, Graphite and Nautica Navy.
If you want to show Spyder outerwear, we recommend the Spyder Men’s Powerglyde Jacket (S17920) and Ladies’ Powerglyde Jacket (S17921) has 100% recycled polyester fill, so it’s great to pitch to companies that care about sustainable apparel. These styles have a tricot-linked collar for added comfort, a secure zip chest pocket, two internal drop pockets, and strategically placed baffles for increased warmth and low bulk. The visible Spyder branding includes debossed Spyder tape at the interior hood and neck tape. The Powerglyde Jacket comes in Black and Polar.
If you want to pitch unisex outerwear, we’ve got a couple of recommendations from Core 365, an alphabroder exclusive brand that’s known for jackets (and other apparel) of exceptional quality. First up, the Unisex Fusion ChromaSoft™ Fleece Quarter-Zip (CE801) is made from anti-static, anti-pill 100% polyester sweater fleece. Core 365’s ChromaSoft technology combines the colorfastness of cationic dyes with soft cotton-feel performance. Also from Core 365, we’re fans of the Unisex Fusion ChromaSoft™ Fleece Crew Pullover (CE800) is made of the same fabric as the fleece quarter-zip style. The genderless sweatshirt has raglan sleeves and self-fabric trim at the cuffs, and comes in Black, Carbon and Classic Navy, and in sizes up to 5XL.
Packable & Rain Jackets
For warmer seasons when there’s a chance of rain, we recommend offering water-resistant rain jackets.
A great new arrival to pitch is the Devon & Jones Unisex New Classics™ Prescott Rain Jacket (DG720), which has a hood with a protective brim detail, a center front water-resistant reverse coil nylon zipper, and snaps at the front pockets af cuffs. This jacket comes in sizes XS to 4XL, in several shades, including Black, Graphite, Navy and Prescott Yellow.
76% of buyers said they now expect more personalized attention from solution providers based on their specific needs, and that behavioral change will be part of the post-pandemic normal.
Packable jackets are a great option for people who are traveling or are on the go. Team 365’s water-resistant Adult Zone Protect Packable Anorak Jacket (TT77) is a great option if your clients want a layering piece that’s packable. This packable jacket folds into its main pocket and converts to a wearable fanny pack design. The bag design features heavyweight polyester woven webbed straps and a center-release plastic buckle. The jacket features underarm eyelets for breathability and stretch binding at cuffs and hem for weather protection. The jacket comes in sizes XS to 4XL, and in versatile shades Black, Sport Dark Navy, Sport Graphite, Sport Red and Sport Royal.
What to Do Today
Take some time to review these brand-new polos, t-shirts, wovens, layering styles and outerwear to see which ones would resonate most with your top clients. Then, we recommend using some of the tools right on the alphabroder website to easily search for products and accessories that you’d like to pitch to these clients:
- Catalogs: See our latest e-apparel catalogs at a glance so you can see what’s trending. You can share our generic versions with your clients.
- In-Stock Inventory File: When you use this feature, you can quickly find in-stock products to present to your clients.
- SalesBuilder: Want the power of an entire graphic design department in the hands of your marketing team and sales reps? Whether you’re making a one-page custom flyer, apparel lookbooks or an entire presentation, you can use premade templates to create professional templates.
SHOP alphabroder USA, alphabroder CANADA and Prime Line BRANDS TO FIND PRODUCTS OF THE MOMENT.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com