Author: Laurie Prestine

Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com

11 Ideas to Boost Your Print Shop’s Bottom Line Right Now

Your shop has survived two difficult years when so many other decorated-apparel shops have shut their doors. While celebration is in order, this is certainly not the time to rest. You must focus on your shop’s profitability now, more than ever.

Why? It’s no secret that inflation and costs of goods are going up every day. You have to stay ahead of the issues facing all of us financially. “Successful business operators always think about increasing margins and decreasing costs to ensure optimal profits,” says JP Hunt, co-founder and president of InkSoft. “Focusing efforts on both profitability and waste reduction will yield the most results.” 

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See How Top Shops Decorate Headwear Way Beyond the Basics

The coolest thing about hats is that everyone can use one, and almost everyone loves to wear a high-quality decorated hat. A well-constructed hat (like this new snapback trucker from Pacific Headwear) can earn 3,400 brand impressions over its lifetime, and that’s on the low side. The secret to success is matching the right hat, artwork and decoration type to your client’s company or marketing intention. That’s why we asked four talented decorators to share their most unique headwear creations. You’ll be inspired by laser-engraved leatherette patches, sublimation, direct-to-film transfers, PVC patches, puff embroidery and more on all different types of hats.

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Wondering What Styles to Sell This Year? Check Out Our Top Picks

There are lots of other distributors and decorators out there, and even websites where your prospects and clients can find decorated apparel to promote their brands. In other words, you’ve got competition. The good news, though, is that if you’re proactive and show up with brand-new apparel styles and solutions for their apparel programs, you’ll become their trusted vendor partner.

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