Don’t ignore the ultimate power of a branded T-shirt
If you ask any die-hard, ‘I’m with the band” fan to explain the power and pull of a concert T-shirt. No doubt, you’ll get a bit of side-eye.
Band t-shirts do a whole host of things: Show the world your love of a musical artist, commemorate your concert date and connect with others who share your passion.
Now, with massive nationwide shutdowns, your favorite diner down the street, the corner bar, the yoga studio and the local hair salon are tapping into what bands have known forever: There’s a huge messaging opportunity in branded tees. Yes, T-shirts showcase a brand, and can provide an alternate revenue stream. An added bonus? They create a sense of unity.
As many of us adjust to working from home and prioritize our health and our families, we are also responsible for helping our customers adapt their marketing strategies to this strange new world. We believe branded products are needed now more than ever as physical contact is constrained. Your product assortment can be key in helping your customers keep their identity in front of their clients. Branded merchandise is uniquely positioned to deliver a touchpoint when you can’t physically be there.
Calling all CEO’s, promotional product proprietors, shop owners and fearless entrepreneurs, the Small Business Administration has launched a program to help overcome the challenges created by this health crisis. They offer multiple funding options and loan forgiveness for those seeking relief.
Our industry is facing an unprecedented economic disruption due to the Coronavirus (COVID-19) outbreak. On Friday, March 27, 2020, the President signed into law the Coronavirus Aid, Relief, and Economic Security Act (CARES), which contains $376 billion in relief for American workers and small businesses.