We live in a different world today than we did three months ago. Consumer needs and behaviors have changed, and it’s our job as businesses to adapt to them. Our friends at InkSoft recently shared amazing insights into one way we can do that.
As the economy begins to methodically re-open, what is the most important part of your social marketing strategy? Letting your customers know you are here for them and ready when they are.
The good news? With so much tech and well-trafficked social media channels, and media consumption at record levels, there are more opportunities than ever to make your name the first one in your customers’ minds.
Don’t ignore the ultimate power of a branded T-shirt
If you ask any die-hard, ‘I’m with the band” fan to explain the power and pull of a concert T-shirt. No doubt, you’ll get a bit of side-eye.
Band t-shirts do a whole host of things: Show the world your love of a musical artist, commemorate your concert date and connect with others who share your passion.
Now, with massive nationwide shutdowns, your favorite diner down the street, the corner bar, the yoga studio and the local hair salon are tapping into what bands have known forever: There’s a huge messaging opportunity in branded tees. Yes, T-shirts showcase a brand, and can provide an alternate revenue stream. An added bonus? They create a sense of unity.