Category: business tips

How to Use Pantone’s Color of the Year to Build Your Brand Recognition

2020 is looking blue. Earlier this month, Pantone announced its 22nd color of the year: PANTONE 19-4052, also known as Classic Blue. Suggestive of the evening sky, Classic Blue is characterized as a restful shade by many. It’s calming and often brings a sense of tranquility to those who look upon it. Continue reading “How to Use Pantone’s Color of the Year to Build Your Brand Recognition”

10 Ways to Get the Most Out of the Upcoming Tradeshow Season

Tradeshow season is fast-approaching for promotional products professionals.  Each year, companies set up exhibits across the country to introduce products, build relationships, and share catalogs and samples. The sheer volume of exhibitors is enough to make any promo newbie want to lock themselves in a hotel room and spend their week watching Ellen. Instead of giving in to the comfort of daytime television, plan out your attack. Here are some tips to save you from headaches: Continue reading “10 Ways to Get the Most Out of the Upcoming Tradeshow Season”

13 Apparel Brands that are Committed to Environmentalism

Many of today’s end-users are looking beyond the quality of the products you sell. In fact, consumers are more inclined to purchase a garment if they know it didn’t harm the environment. Sustainable features are great selling points, especially when you’re trying to differentiate items that are similar in nature.  Know which brands operate sustainably and understand the scope of their sustainable practices to gain a competitive edge. Continue reading “13 Apparel Brands that are Committed to Environmentalism”