Category: business tips

The Colors of Spring and Summer You’ll Love to Sell

We all know that 2022 is a unique year, as we’re coming out of a global pandemic. The Pantone Fashion Color Report for New York Fashion Week shows that consumers are interested in colors that both soothe and invigorate them, and the fashion world has taken note.

“The emotional quality of colors is really more impactful than anything else that’s happening in the world around us,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “I’m astounded that people are talking about their feelings about color more than they ever have before. The last year-and-a-half [especially] has brought about that thoughtfulness and pensiveness. We can all relate to that.”

We’ve picked out 12 of the top colors, from Hot Pink to Olive Oil to Very Peri, that we’re seeing on the runways, at retail and of course, in the wholesale apparel arena. Your clients and their employees (or whoever will wear their decorated apparel) tapped into the same desire to express themselves through color. Show off these shades, along with key apparel and accessories pieces, in your sales presentations so that they can invest in this year to boost their brands.

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2022 Print Shop Artwork & Sales Resolutions You’ll Love

It’s time to start thinking about how you can give your print shop the jumpstart it deserves in 2022, with some artwork and sales resolutions top shops already practice. For example: creating a unique brand experience, following up to get the sale, and knowing when to outsource your shop’s artwork generation. Ready for all 10 business-changing resolutions? Let’s jump right in.

Put These Smart Sales Strategies Into Practice

While we hear over and over that sales are the lifeblood of your business, if your sales process has gaps, that won’t get the cash flowing into your shop. Here are five ways you can up the ante in your sales game in 2022.

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Secrets from Successful Sales Teams to Turbo-Charge Yours

It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”

We asked some of the apparel industry’s top sales managers and salespeople to share their up-to-the-minute strategies for standing out, leading profitable sales conversations, overcoming cold-call jitters and objections, and making the big-league sales. Check out our favorite strategies for increasing your bottom line with your sales team’s help.

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