We all know that 2022 is a unique year, as we’re coming out of a global pandemic. The Pantone Fashion Color Report for New York Fashion Week shows that consumers are interested in colors that both soothe and invigorate them, and the fashion world has taken note.
“The emotional quality of colors is really more impactful than anything else that’s happening in the world around us,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “I’m astounded that people are talking about their feelings about color more than they ever have before. The last year-and-a-half [especially] has brought about that thoughtfulness and pensiveness. We can all relate to that.”
We’ve picked out 12 of the top colors, from Hot Pink to Olive Oil to Very Peri, that we’re seeing on the runways, at retail and of course, in the wholesale apparel arena. Your clients and their employees (or whoever will wear their decorated apparel) tapped into the same desire to express themselves through color. Show off these shades, along with key apparel and accessories pieces, in your sales presentations so that they can invest in this year to boost their brands.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com