Category: customer experience

Ready to Be a Screen-Printing Rockstar? Try Out These Tips & Techniques

Whether you’re a newbie screen printer or an industry O.G. who knows most of the things, it’s always a smart idea to see what other printers are doing in their shops. We asked around to get some of the freshest technique tips and artwork tricks.

From block-style fonts to weathered overlays to patch-style graphics, industry experts weigh in on what their athletic and corporate clients want in 2021. 

Plus, have you thought about creating a retro-appeal halftone with one ink color? Or removing the white underbase on certain elements of a design for a tonal effect? Some of the best screen printers out there share their insider tips for stunning prints. 

And of course, since masks aren’t going anywhere for awhile, we’ve got a great primer from a mask-printing guru on how to do it right, for maximum art appeal and breathability. So let’s dive in!

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Yes, You Can Hit #NewRevenueGoals With Virtual Selling

2020 might have been the year of the #ZoomCall, but smart decorators are making 2021 the year of #VirtualSelling. Did you know that 62% of salespeople say it’s a challenge for them to sell virtually? Since online selling isn’t going anywhere fast, it’s time to learn the ins and outs of apparel and hard goods selling in cyber space like a pro.

When buyers interact with salespeople in a virtual space, there are four factors that have the biggest sway, the RAIN Group reports, on whether they purchase or not:

  • Leading a comprehensive discovery of their concerns, wants and needs (71%)
  • Showing what’s possible or how to solve a problem (68%)
  • Simply listening (68%)
  • Making the ROI on their purchase crystal clear (68%)

“A big part of virtual selling is building trust,” says Satya Purna, CEO of ZAG Studios. “Take time at the start of the meeting to build rapport, understand what’s going on in their life and build a personal connection—before talking about business.”

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Here’s How to Create an Exceptional Customer Experience

Did you know that 90% of Americans use customer service as a  deciding factor in whether or not they continue to do business with your company? There’s no better time than right now to take a look at how customers experience your shop—and whether they order on repeat, and refer others to you.

The good news is that 73% of companies with “above average” customer experiences perform better financially than their competitors, the Temkin Group says. 

Need one more reason to take a closer look at your customer service inner workings? On average, companies that invest in their customer experience also report an improvement in employee engagement by about 20 percent.

As you review the way your shop interacts with customers, here are six questions to brainstorm with your team.

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