Your shop has survived two difficult years when so many other decorated-apparel shops have shut their doors. While celebration is in order, this is certainly not the time to rest. You must focus on your shop’s profitability now, more than ever.
Why? It’s no secret that inflation and costs of goods are going up every day. You have to stay ahead of the issues facing all of us financially. “Successful business operators always think about increasing margins and decreasing costs to ensure optimal profits,” says JP Hunt, co-founder and president of InkSoft. “Focusing efforts on both profitability and waste reduction will yield the most results.”
Continue reading “11 Ideas to Boost Your Print Shop’s Bottom Line Right Now”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”
People are eager to return to in-person shopping, but they want all the ease and convenience of the online ordering we’ve gotten used to over the past year. That’s why