Category: customer experience

Secrets from Successful Sales Teams to Turbo-Charge Yours

It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”

We asked some of the apparel industry’s top sales managers and salespeople to share their up-to-the-minute strategies for standing out, leading profitable sales conversations, overcoming cold-call jitters and objections, and making the big-league sales. Check out our favorite strategies for increasing your bottom line with your sales team’s help.

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Make Over Your In-Person and Online Store Shopping Experiences Now

People are eager to return to in-person shopping, but they want all the ease and convenience of the online ordering we’ve gotten used to over the past year. That’s why now is the perfect time to up the ante for customers shopping your showrooms, both in-person and online.

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Tales From the (Unprecedented) Trenches: These Shops Survived and Thrived

Last spring during the middle of COVID-19, a lightning strike hit Say It In Stitches in Fort Lauderdale, FL. Unfortunately, the bolt from the blue took out the contract embroidery shop’s commercial surge protector and two of its four 15-head machines. “This happened just as our state was opening up and customer demand was firming up,” says Alex Fernandez, president of Say It In Stitches.

The shop’s domestic machine parts supplier sent Fernandez a long list of parts, like circuit boards, encoders, servo motors and more, so they could identify and fix the problems. “It took us two months, along with a team of local and remote technical experts, to isolate the issues on each machine and to source the hard-to-find replacement parts,” Fernandez says. “We even had to go as far as South America to get a needed part from a used machine.”

In the meantime, the Say It In Stitches team didn’t miss a beat. Fernandez’s staff turned out jobs intended for 15-head machines on four-heads and even single-heads. “They worked all kinds of crazy overtime hours and weekends so our clients wouldn’t be affected by this event,” he says. “This is a testimonial to the lengths we’ll go not to let our clients down, especially during a pandemic.”

If the post-pandemic’s here and now has got your head spinning, you’re not alone. That’s why we asked embroidery and print shops that survived and thrived during the past year to share their success stories. 

You’re about to be inspired by their lessons learned around ecommerce, switching niches, online selling print on demand, and more—and how you can use these strategies and tactics to be more successful this year.

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