Category: decoration tips

Sizzling Statement T-shirt Tips From Font Experts

Are you stuck in the land of using the same five fonts over and over again? Get ready to break out of the same-old, same-old and up your decorating game with these typography tips from expert printers and designers.

Typography’s power rests in the emotional memory of human beings,” says Pat Achilles, a veteran illustrator and graphic designer based in Doylestown, PA. “Letter shapes can express strength, nostalgia, love, sorrow, propriety and confusion—the gamut of emotions, all based on established lettering styles that people associate with the places and feelings they’ve encountered with that typeface before.”

The most successful T-shirt designers understand (and power-ize) fonts and typography hierarchy for their clients. A good graphic starts with a good font,” says Craig Mertens, general manager at Graphics Flow. “The easiest way to wreck a design is poor font usage. Apparel-centric fonts that model retail fashion trends are critical. You can’t just slap a desktop publishing font into a T-shirt design and expect it to look good. Font selection is critical.”

Here’s what you need to know to up your typography game. 

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You’ll Be Inspired by These 2020 T-shirt Designs

Circa 2020 was definitely the year of the statement T-shirt … so we asked some of our favorite screen printers to share their most inspiring designs from a pandemic year, and give us their best tips for creating compelling artwork and printing like a pro.

“At a time when a message means more than words can express, and what we wear during a time when a face mask covers our normal, everyday conversations, the beliefs and expressions we convey through T-shirt design are powerful,” says Tom Rauen, CEO at Envision in Dubuque, IA.

Get ready to be inspired by these 10 T-shirt (and hoodie) designs and the great stories behind them.

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Make Over Your Management Style in 2021

Pandemic worries, higher unemployment numbers, remote work and Zoom calls, and a sea change switch to online shopping … things definitely look different than they did a year ago. 

“Given the monumental shifts in what ‘business as usual’ looked like last year, it’s very likely that 2020 is a harbinger of 2021 and beyond,” says Doug Holcombe, who works in business development for employee benefits at Marlton, NJ-based Hardenbergh Insurance Group. “Small to medium-sized businesses were forced to change the way they operated. Many had to navigate remote technologies to continue to serve their clients from home.  This included providing employees with laptops, monitors, switching phone systems over to VOIP, and remote servers—all of which can be costly investments.” 

We realize this is a totally new experience for many shops, so we talked to leadership experts to learn how you can respond even better to your team’s needs, while also helping them get excited about hitting your new goals. Here are 10 ways to rethink leadership, employee motivation and team-building in 2021.

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