Category: hard goods

Prime Line Spotlight: Pair Your Apparel Sales With Promo Products

Thinking about adding promo products into your shop’s mix? Yes? Now’s the perfect time to get started. 

If you’re already selling decorated apparel, you can become even more of a one-stop shop by adding in-demand promo products into the mix. The main opportunity is to satisfy your customers’ needs,” says JP Hunt, cofounder of InkSoft. “Today’s consumer wants one professional who has a wide product mix to fulfill any branded merchandise marketing campaign. The result of offering a more broad product mix is new revenue opportunities and large average orders.” 

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Scary Promo Stories to Tell in the Dark

It’s 10:00 pm on what passes for a “normal” Tuesday night in 2020. Today was a hard one. Lately, they all have been hard ones. You’re thinking about how great it is that you’re settling in for a solid eight hours of shut eye – your first in weeks – when you hear some familiar, unwelcome pulsing emanating from your nightstand.  “There goes that idea”, you think as you grope in the dark to silence your phone’s plea for attention. Phone in hand, the blue screen illuminates your face. Your brain can barely register what you see on the screen – an unplanned Zoom call to discuss uniform options with the top hospital in the country, first thing tomorrow morning?! Your heart flutters; your pulse noticeably quickens. “This can’t be happening”, you think, but the migraine beginning to take hold just over the bridge of your nose tells you that it most definitely is.

I know, what you’re thinking. “How the @#! am I going to get a presentation together in time?” We’ve been there; the pain and the panic are real. In those times, we’ve wished for immediate access to our own in-house creative agency that’s already done all the heavy lifting for us, too. Enter TM Studios.
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3 Reasons Online Stores Can Increase Your Sales Today

Woman using computer

We live in a different world today than we did three months ago. Consumer needs and behaviors have changed, and it’s our job as businesses to adapt to them. Our friends at InkSoft recently shared amazing insights into one way we can do that.

How? Through online stores.

Online stores are e-commerce enabled online shops that are managed by a business, in order to provide end-consumers with the easiest buying experience possible. So why are they such a groundbreaking — and necessary — sales tool right now?
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