We live in a different world today than we did three months ago. Consumer needs and behaviors have changed, and it’s our job as businesses to adapt to them. Our friends at InkSoft recently shared amazing insights into one way we can do that.
As many of us adjust to working from home and prioritize our health and our families, we are also responsible for helping our customers adapt their marketing strategies to this strange new world. We believe branded products are needed now more than ever as physical contact is constrained. Your product assortment can be key in helping your customers keep their identity in front of their clients. Branded merchandise is uniquely positioned to deliver a touchpoint when you can’t physically be there.
Calling all CEO’s, promotional product proprietors, shop owners and fearless entrepreneurs, the Small Business Administration has launched a program to help overcome the challenges created by this health crisis. They offer multiple funding options and loan forgiveness for those seeking relief.
Our industry is facing an unprecedented economic disruption due to the Coronavirus (COVID-19) outbreak. On Friday, March 27, 2020, the President signed into law the Coronavirus Aid, Relief, and Economic Security Act (CARES), which contains $376 billion in relief for American workers and small businesses.