Category: trend watch

Prime Line Spotlight: Pair Your Apparel Sales With Promo Products

Thinking about adding promo products into your shop’s mix? Yes? Now’s the perfect time to get started. 

If you’re already selling decorated apparel, you can become even more of a one-stop shop by adding in-demand promo products into the mix. The main opportunity is to satisfy your customers’ needs,” says JP Hunt, cofounder of InkSoft. “Today’s consumer wants one professional who has a wide product mix to fulfill any branded merchandise marketing campaign. The result of offering a more broad product mix is new revenue opportunities and large average orders.” 

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You’ll Be Inspired by These T-shirt Designs

Circa 2020 was definitely the year of the statement T-shirt … so we asked some of our favorite screen printers to share their most inspiring designs from a pandemic year, and give us their best tips for creating compelling artwork and printing like a pro.

“At a time when a message means more than words can express, and what we wear during a time when a face mask covers our normal, everyday conversations, the beliefs and expressions we convey through T-shirt design are powerful,” says Tom Rauen, CEO at Envision in Dubuque, IA.

Get ready to be inspired by these 10 T-shirt (and hoodie) designs and the great stories behind them.

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Make Over Your Management Style in 2021

Pandemic worries, higher unemployment numbers, remote work and Zoom calls, and a sea change switch to online shopping … things definitely look different than they did a year ago. 

“Given the monumental shifts in what ‘business as usual’ looked like last year, it’s very likely that 2020 is a harbinger of 2021 and beyond,” says Doug Holcombe, who works in business development for employee benefits at Marlton, NJ-based Hardenbergh Insurance Group. “Small to medium-sized businesses were forced to change the way they operated. Many had to navigate remote technologies to continue to serve their clients from home.  This included providing employees with laptops, monitors, switching phone systems over to VOIP, and remote servers—all of which can be costly investments.” 

We realize this is a totally new experience for many shops, so we talked to leadership experts to learn how you can respond even better to your team’s needs, while also helping them get excited about hitting your new goals. Here are 10 ways to rethink leadership, employee motivation and team-building in 2021.

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