Smart Tactics for Rising Above Supply Chain Challenges

The laggy supply chain is certainly making the news recently, with lots of headlines warning that consumers won’t be able to get the holiday decorations, toys, furniture, appliances and even favorite foods they want. Of course, supply chain and inventory issues have affected the decorated-apparel industry as well, putting pressure on print shops to get the goods their customers want.

We asked decorated-apparel industry experts and shop owners for their nine best tactics on how to handle product shortages and still meet your customers’ needs. “Shop owners need to realize that best practices that worked a year ago are no longer valid,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “What worked in 2019 doesn’t apply now. Also, since every shop is different, you need to look at your unique situation.”

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As People Return To The Office, Here’s How You Can Jump In To Help

It would be a massive understatement to say that the business world as we know it experienced a seismic shift in the past two years. From everyone working in an office to working from homeand now back againa lot of employees feel like they’re on a precarious see-saw. 

As we head toward 2022, still in a pandemic state of mind, work-from-home is shifting into return-to-work (RTW). Whether employees will work in-person part-time or full-time, apparel decorators and distributors should take advantage of this major change. This shift is likely to go on for a while, as some companies are headed back to work now, while others are delaying due to COVID variants.

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15 Ways to Increase Your Apparel Sales Margins Right Now

If your Q4 resolution is to increase your apparel sales margins, we’ve got you. Industry pros spill their insider strategies for increasing your profits, while serving your clients at an even higher level. Here are 15 ways you can boost your sales starting as soon as today, and increase your bottom line.

1. Sell More “Premium” Apparel.

One of the best strategies you can start with is selling more premium apparel to your customers. (This is what is traditionally thought of as an upsell based on the quality of the product.) For instance, if your customer wants to order 100 T-shirts, you can put together three different options: good, better and brand. The good option is a basic tee that sits within their budget. The better option would be a shirt that’s the next step up in quality and the brand option would be the highest quality retail T-shirt, and may be at the top or slightly above the client’s budget.

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