2020 might have been the year of the #ZoomCall, but smart decorators are making 2021 the year of #VirtualSelling. Did you know that 62% of salespeople say it’s a challenge for them to sell virtually? Since online selling isn’t going anywhere fast, it’s time to learn the ins and outs of apparel and hard goods selling in cyber space like a pro.
Leading a comprehensive discovery of their concerns, wants and needs (71%)
Showing what’s possible or how to solve a problem (68%)
Simply listening (68%)
Making the ROI on their purchase crystal clear (68%)
“A big part of virtual selling is building trust,” says Satya Purna, CEO of ZAG Studios. “Take time at the start of the meeting to build rapport, understand what’s going on in their life and build a personal connection—before talking about business.”
Yes, it’s trade show season again, but as no surprise to anyone, everything’s virtual. Trade shows are one of the best ways to set the stage for a solid year for your business, network with your peers, and of course, build relationships with companies that supply decoration pros and promo distributors.
First, coming up in Q1 2021, there are a few virtual events to check out (and attend):
So with most in-person trade shows and conferences in a holding pattern for now, are you ready to attend these same shows in online venues? We answer the top questions we’ve heard most from distributors, decorators and other industry pros about how to get the most out of cyber shows. Now’s your chance to create a solid alternate plan to reach your contacts, gain product knowledge and network like a pro.
Want to know what’s trending for 2021 in terms of apparel styles, colors, decorating techniques and online selling trends?
Don’t worry: We’ve done the heavy lifting for you. You’ll see everything from oversized message tees to comfort color palettes, to metallic threads and bold screen printing, and intuitive ecommerce sites on the horizon.
Check out our breakdown of some of the top trends that your clients will be excited about in 2021.