Don’t ignore the ultimate power of a branded T-shirt
If you ask any die-hard, ‘I’m with the band” fan to explain the power and pull of a concert T-shirt. No doubt, you’ll get a bit of side-eye.
Band t-shirts do a whole host of things: Show the world your love of a musical artist, commemorate your concert date and connect with others who share your passion.
Now, with massive nationwide shutdowns, your favorite diner down the street, the corner bar, the yoga studio and the local hair salon are tapping into what bands have known forever: There’s a huge messaging opportunity in branded tees. Yes, T-shirts showcase a brand, and can provide an alternate revenue stream. An added bonus? They create a sense of unity.
As many of us adjust to working from home and prioritize our health and our families, we are also responsible for helping our customers adapt their marketing strategies to this strange new world. We believe branded products are needed now more than ever as physical contact is constrained. Your product assortment can be key in helping your customers keep their identity in front of their clients. Branded merchandise is uniquely positioned to deliver a touchpoint when you can’t physically be there.
Keeping up with technology and innovation trends is a big part of what we do here at alphabroder… this is especially helpful when unexpected things happen, like suddenly working from home or needing to communicate with your customers virtually.
Here are our top six tips and tricks for decorators, promo product distributors, and other industry pros to keep in touch with your clients.