Tag: apparel

Top Eco-Friendly Shops Share Their Sustainable Tips

As Earth Day rolls around again, it’s time to turn your shop more sustainably minded. If you’ve been looking for ways to do it, you’re in luck. We’ve put together key ways top shops have made the move to go more eco to inspire you.

“Sustainability in your printing operation isn’t one and done,” says Marcia Kinter, vice president of Government & Regulatory Affairs at PRINTING United Alliance. “It’s not just about getting an ‘eco-friendly’ product out the door. It’s an ongoing process that includes whether you offer good, safe working conditions and if you use pesticides on your landscaping. It’s a sustainable look at your entire operation.”

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Yes, You Can Hit #NewRevenueGoals With Virtual Selling

2020 might have been the year of the #ZoomCall, but smart decorators are making 2021 the year of #VirtualSelling. Did you know that 62% of salespeople say it’s a challenge for them to sell virtually? Since online selling isn’t going anywhere fast, it’s time to learn the ins and outs of apparel and hard goods selling in cyber space like a pro.

When buyers interact with salespeople in a virtual space, there are four factors that have the biggest sway, the RAIN Group reports, on whether they purchase or not:

  • Leading a comprehensive discovery of their concerns, wants and needs (71%)
  • Showing what’s possible or how to solve a problem (68%)
  • Simply listening (68%)
  • Making the ROI on their purchase crystal clear (68%)

“A big part of virtual selling is building trust,” says Satya Purna, CEO of ZAG Studios. “Take time at the start of the meeting to build rapport, understand what’s going on in their life and build a personal connection—before talking about business.”

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Do Virtual Shows Benefit You? We Answer Your Top Questions.

Yes, it’s trade show season again, but as no surprise to anyone, everything’s virtual. Trade shows are one of the best ways to set the stage for a solid year for your business, network with your peers, and of course, build relationships with companies that supply decoration pros and promo distributors. 

First, coming up in Q1 2021, there are a few virtual events to check out (and attend):

So with most in-person trade shows and conferences in a holding pattern for now, are you ready to attend these same shows in online venues? We answer the top questions we’ve heard most from distributors, decorators and other industry pros about how to get the most out of cyber shows. Now’s your chance to create a solid alternate plan to reach your contacts, gain product knowledge and network like a pro.

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