2020 is looking blue. Earlier this month, Pantone announced its 22nd color of the year: PANTONE 19-4052, also known as Classic Blue. Suggestive of the evening sky, Classic Blue is characterized as a restful shade by many. It’s calming and often brings a sense of tranquility to those who look upon it. Continue reading “How to Use Pantone’s Color of the Year to Build Your Brand Recognition”
Many of today’s end-users are looking beyond the quality of the products you sell. In fact, consumers are more inclined to purchase a garment if they know it didn’t harm the environment. Sustainable features are great selling points, especially when you’re trying to differentiate items that are similar in nature. Know which brands operate sustainably and understand the scope of their sustainable practices to gain a competitive edge. Continue reading “13 Apparel Brands that are Committed to Environmentalism”
The alphabroder 2019 Buyer’s Guide features 54 brands, 604 new styles, and 2,620 styles overall. At roughly 1000 pages, the alphabroder Buyer’s Guides are great visual representations of our robust collection. Yet, as more styles are added, more pages are added. And more pages means a heavier book. Our last edition of the Buyer’s Guide weighed roughly the size of a small child. Although it showcased all our products in one convenient spot, many customers thought it clunky and a bit overwhelming. In response, alphabroder changed its approach by adding more breakout books.