These days, you don’t have to be a fashion expert to know what hot new styles are trending in retail. You just need WiFi access. The rise of digital marketing platforms like social media lowers barriers to entry for retailers, causing accelerated fashion cycles. As a result, promotional apparel suppliers like alphabroder are pressured to keep up with popular retail-esque trends.
One-stop shopping is a growing trend in the promo industry. alphabroder responded to demands for consolidated spend when it acquired hard good supplier Prime Line in 2017. The acquisition created a space for distributors to purchase apparel and hard goods at the same time.
Forget Black Friday! Holiday shopping for promotional products professionals begins in August. It’s time to start sourcing for the perfect corporate gift. Enter Prime Line®’s 2019 Holiday Gift Guide. The book offers solutions to help companies cut down on guessing.