These days, you don’t have to be a fashion expert to know what hot new styles are trending in retail. You just need WiFi access. The rise of digital marketing platforms like social media lowers barriers to entry for retailers, causing accelerated fashion cycles. As a result, promotional apparel suppliers like alphabroder are pressured to keep up with popular retail-esque trends.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com