Did you know that 90% of Americans use customer service as a deciding factor in whether or not they continue to do business with your company? There’s no better time than right now to take a look at how customers experience your shop—and whether they order on repeat, and refer others to you.
The good news is that 73% of companies with “above average” customer experiences perform better financially than their competitors, the Temkin Group says.
Need one more reason to take a closer look at your customer service inner workings? On average, companies that invest in their customer experience also report an improvement in employee engagement by about 20 percent.
As you review the way your shop interacts with customers, here are six questions to brainstorm with your team.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com