Tag: customers

Build Affinity Then Sell: The Power of Relationship Building

Promotional products professionals are continuously challenged to match and exceed sales goals. When working a commissionbased job, it’s hard not to get consumed with quotas. It can often feel as if you are running on a hamster wheel. Yet, customers can always tell when your mind is set on making a sale as opposed to a personal connection. If a buyer feels that you don’t see them as a priority their walls go up and it’s likely that your calls and emails will be left unanswered. The solution? Build affinity then sell.

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