Tag: decorating

The Ultimate Summer To-Do List for Your Screen-Printing Shop

Some shop owners think summer is when things slow down. Other shops use these three months to tune up their marketing, sales and workflows so they have a competitive advantage heading into fall. What’s your plan?

This is a good time to jumpstart your plans, after the wild pandemic ride we’ve had. You’re also in good company. Right now, 64% of entrepreneurs and SMBs say their businesses can survive more than a year under current business conditions, as the wave of shutdowns and bankruptcies finally ease after COVID-19, a CNBC and SurveyMonkey Small Business Survey shows. That percentage is rising, up from 55% in the first quarter. The survey also found that 34% think current business conditions are good and poised for growth.

We asked a bevy of experts what smart SMBs do during the slower months to rev their business up for the fall. From starting to use video in your social media to planning your holiday sales campaigns to revamping your getting-paid policies, check out our ideas for the ultimate shop summer to-do list of bottom-line-boosting strategies to get on your calendar now.

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Sizzling Statement T-shirt Tips From Font Experts

Are you stuck in the land of using the same five fonts over and over again? Get ready to break out of the same-old, same-old and up your decorating game with these typography tips from expert printers and designers.

Typography’s power rests in the emotional memory of human beings,” says Pat Achilles, a veteran illustrator and graphic designer based in Doylestown, PA. “Letter shapes can express strength, nostalgia, love, sorrow, propriety and confusion—the gamut of emotions, all based on established lettering styles that people associate with the places and feelings they’ve encountered with that typeface before.”

The most successful T-shirt designers understand (and power-ize) fonts and typography hierarchy for their clients. A good graphic starts with a good font,” says Craig Mertens, general manager at Graphics Flow. “The easiest way to wreck a design is poor font usage. Apparel-centric fonts that model retail fashion trends are critical. You can’t just slap a desktop publishing font into a T-shirt design and expect it to look good. Font selection is critical.”

Here’s what you need to know to up your typography game. 

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Yes, You Can Hit #NewRevenueGoals With Virtual Selling

2020 might have been the year of the #ZoomCall, but smart decorators are making 2021 the year of #VirtualSelling. Did you know that 62% of salespeople say it’s a challenge for them to sell virtually? Since online selling isn’t going anywhere fast, it’s time to learn the ins and outs of apparel and hard goods selling in cyber space like a pro.

When buyers interact with salespeople in a virtual space, there are four factors that have the biggest sway, the RAIN Group reports, on whether they purchase or not:

  • Leading a comprehensive discovery of their concerns, wants and needs (71%)
  • Showing what’s possible or how to solve a problem (68%)
  • Simply listening (68%)
  • Making the ROI on their purchase crystal clear (68%)

“A big part of virtual selling is building trust,” says Satya Purna, CEO of ZAG Studios. “Take time at the start of the meeting to build rapport, understand what’s going on in their life and build a personal connection—before talking about business.”

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