Tag: decorating

15 Ways to Increase Your Apparel Sales Margins Right Now

If your Q4 resolution is to increase your apparel sales margins, we’ve got you. Industry pros spill their insider strategies for increasing your profits, while serving your clients at an even higher level. Here are 15 ways you can boost your sales starting as soon as today, and increase your bottom line.

1. Sell More “Premium” Apparel.

One of the best strategies you can start with is selling more premium apparel to your customers. (This is what is traditionally thought of as an upsell based on the quality of the product.) For instance, if your customer wants to order 100 T-shirts, you can put together three different options: good, better and brand. The good option is a basic tee that sits within their budget. The better option would be a shirt that’s the next step up in quality and the brand option would be the highest quality retail T-shirt, and may be at the top or slightly above the client’s budget.

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How Did They Do That? Inspo-Worthy Decorated-Apparel Designs

How did they create that dazzling design? We asked eight decorators to show off some of their most creative embroidered, screen-printed and digitally decorated looks, along with insider tips to creating imprinted artwork that turns heads (and gets lots of brand impressions). Get ready to be inspired!

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Adding a POD Service Might Add Dollars to Your Bottom Line

It’s not a coincidence that we started talking about print on demand a lot more during the pandemic. When lots of shops joined the Here for Good movement with online stores and direct-to-customer fulfillment to support local businesses, POD went hand-in-hand.

Now, more decorators are evaluating whether adding (or expanding) a POD revenue stream to their shops makes good business sense. Print-on-demand has definitely been a major topic of discussion over the last year,” says JP Hunt, co-founder of InkSoft. “We’ve seen big adoption of POD printing capabilities to harness the marketing conditions and benefits of adapting to quick turnaround times, replenishment, and short-run length orders.” 

If POD solves a problem for your customer, offering this service makes a lot of business sense for your shop. “POD can alleviate a pain point for businesses like corporations, restaurants or schools that maintain online stores and don’t want to deal with inventory,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “Imagine the economic engine for you if one corporate store serves 5,000 employees and each gets a $100 credit to order from the store, fees that you bill to the main client.”

We do a dive into what you need to know about adding or growing your POD service, whether you’re a startup or established shop. Here are four overarching questions to review as you consider how print on demand fits into your business plan.

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