Tag: decorating

Yes, You Can Hit #NewRevenueGoals With Virtual Selling

2020 might have been the year of the #ZoomCall, but smart decorators are making 2021 the year of #VirtualSelling. Did you know that 62% of salespeople say it’s a challenge for them to sell virtually? Since online selling isn’t going anywhere fast, it’s time to learn the ins and outs of apparel and hard goods selling in cyber space like a pro.

When buyers interact with salespeople in a virtual space, there are four factors that have the biggest sway, the RAIN Group reports, on whether they purchase or not:

  • Leading a comprehensive discovery of their concerns, wants and needs (71%)
  • Showing what’s possible or how to solve a problem (68%)
  • Simply listening (68%)
  • Making the ROI on their purchase crystal clear (68%)

“A big part of virtual selling is building trust,” says Satya Purna, CEO of ZAG Studios. “Take time at the start of the meeting to build rapport, understand what’s going on in their life and build a personal connection—before talking about business.”

Continue reading “Yes, You Can Hit #NewRevenueGoals With Virtual Selling”

These Street Hoodie Decoration & Design Ideas Are Lit

Remember when Louis Vuitton brought Virgil Abloh, creator of streetwear brand Off-White, on board as creative director of menswear back in 2018? That seemingly opened the floodgates for a line of luxury houses like Balenciaga and Gucci to offer luxe streetwear at higher price points.

Recently, we saw Fendi and Fila launch a limited line that combined the two brands’ logos. And the classic Polo Ralph Lauren collaborated with street-style Palace. If you’re not already paying attention to streetwear styles and decoration, you should be: 76% of fashion and retail executives say they expect streetwear to grow significantly over the next five years.

The good news is that street style hoodies have become way easier for decorators to produce for a few reasons. Screen printers and embroiderers have upped the ante by adding more imprinting options and customization capabilities to their shops. That’s enabled them to lower order minimums for higher-margin pieces like hoodies. “Now you have a much better chance of easily creating the look that people want,” says Howard Potter, CEO of Utica, NY-based A&P Master Images.

Continue reading “These Street Hoodie Decoration & Design Ideas Are Lit”

5 Wow-Worthy Decoration Techniques to Sell Now

Design credit: A&P Master Images

Bright, chunky embroidery. Full-color prints with detailing you can appreciate even when you’re social distancing. Statement graphics that spell out what we’re all thinking.

For decorated-apparel providers, keeping up with your customers means reimagining your offerings and how you take their experience with you to new heights.

We’ve got five must-have decorating trends that you should pitch to your clients now, whether you’re a decorator or a distributor who sells a lot of promotional apparel. 

These high-profit imprinting techniques will position you as a branding and marketing solutions provider in 2020 and beyond.
Continue reading “5 Wow-Worthy Decoration Techniques to Sell Now”