If your Q4 resolution is to increase your apparel sales margins, we’ve got you. Industry pros spill their insider strategies for increasing your profits, while serving your clients at an even higher level. Here are 15 ways you can boost your sales starting as soon as today, and increase your bottom line.
1. Sell More “Premium” Apparel.
One of the best strategies you can start with is selling more premium apparel to your customers. (This is what is traditionally thought of as an upsell based on the quality of the product.) For instance, if your customer wants to order 100 T-shirts, you can put together three different options: good, better and brand. The good option is a basic tee that sits within their budget. The better option would be a shirt that’s the next step up in quality and the brand option would be the highest quality retail T-shirt, and may be at the top or slightly above the client’s budget.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com