Tag: digital marketing

business tips

The Quickest, Easiest Way to Create a Winning Content Strategy

For years now, “content is king” (or “queen”) has been the mantra for businesses that reach their prospects and customers online. In fact, 77% of companies say they have a content marketing strategy and 78% of companies have a team of one-to-three content specialists. 

To effectively reach potential buyers and spur them to action, you need great content, along with a coherent and consistent content strategy. Now is a great time to start (or revamp) your content marketing plan.

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business tips, customer experience, decoration tips

Tales From the (Unprecedented) Trenches: These Shops Survived and Thrived

Last spring during the middle of COVID-19, a lightning strike hit Say It In Stitches in Fort Lauderdale, FL. Unfortunately, the bolt from the blue took out the contract embroidery shop’s commercial surge protector and two of its four 15-head machines. “This happened just as our state was opening up and customer demand was firming up,” says Alex Fernandez, president of Say It In Stitches.

The shop’s domestic machine parts supplier sent Fernandez a long list of parts, like circuit boards, encoders, servo motors and more, so they could identify and fix the problems. “It took us two months, along with a team of local and remote technical experts, to isolate the issues on each machine and to source the hard-to-find replacement parts,” Fernandez says. “We even had to go as far as South America to get a needed part from a used machine.”

In the meantime, the Say It In Stitches team didn’t miss a beat. Fernandez’s staff turned out jobs intended for 15-head machines on four-heads and even single-heads. “They worked all kinds of crazy overtime hours and weekends so our clients wouldn’t be affected by this event,” he says. “This is a testimonial to the lengths we’ll go not to let our clients down, especially during a pandemic.”

If the post-pandemic’s here and now has got your head spinning, you’re not alone. That’s why we asked embroidery and print shops that survived and thrived during the past year to share their success stories. 

You’re about to be inspired by their lessons learned around ecommerce, switching niches, online selling print on demand, and more—and how you can use these strategies and tactics to be more successful this year.

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ab | prime news, business tips

Scary Promo Stories to Tell in the Dark

It’s 10:00 pm on what passes for a “normal” Tuesday night in 2020. Today was a hard one. Lately, they all have been hard ones. You’re thinking about how great it is that you’re settling in for a solid eight hours of shut eye – your first in weeks – when you hear some familiar, unwelcome pulsing emanating from your nightstand.  “There goes that idea”, you think as you grope in the dark to silence your phone’s plea for attention. Phone in hand, the blue screen illuminates your face. Your brain can barely register what you see on the screen – an unplanned Zoom call to discuss uniform options with the top hospital in the country, first thing tomorrow morning?! Your heart flutters; your pulse noticeably quickens. “This can’t be happening”, you think, but the migraine beginning to take hold just over the bridge of your nose tells you that it most definitely is.

I know, what you’re thinking. “How the @#! am I going to get a presentation together in time?” We’ve been there; the pain and the panic are real. In those times, we’ve wished for immediate access to our own in-house creative agency that’s already done all the heavy lifting for us, too. Enter TM Studios.
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