Tag: embroidery

Here’s How to Wow Your Customers With Multimedia & Other Decoration Feats

The mover-and-shaker shops are the ones that constantly innovate their designs and how they decorate garments for their clients. To kick off 2022, we’re bringing you some of the most stand-out multimedia, multi-location decorations and just all-around cool designs. Five shops share some of the work they’re most proud of, and of course, you’ll see why their clients are their number one fans.

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Secrets from Successful Sales Teams to Turbo-Charge Yours

It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”

We asked some of the apparel industry’s top sales managers and salespeople to share their up-to-the-minute strategies for standing out, leading profitable sales conversations, overcoming cold-call jitters and objections, and making the big-league sales. Check out our favorite strategies for increasing your bottom line with your sales team’s help.

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How Did They Do That? Inspo-Worthy Decorated-Apparel Designs

How did they create that dazzling design? We asked eight decorators to show off some of their most creative embroidered, screen-printed and digitally decorated looks, along with insider tips to creating imprinted artwork that turns heads (and gets lots of brand impressions). Get ready to be inspired!

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