Tag: embroidery

Wondering What Styles to Sell This Year? Check Out Our Top Picks

There are lots of other distributors and decorators out there, and even websites where your prospects and clients can find decorated apparel to promote their brands. In other words, you’ve got competition. The good news, though, is that if you’re proactive and show up with brand-new apparel styles and solutions for their apparel programs, you’ll become their trusted vendor partner.

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Here’s How to Wow Your Customers With Multimedia & Other Decoration Feats

The mover-and-shaker shops are the ones that constantly innovate their designs and how they decorate garments for their clients. To kick off 2022, we’re bringing you some of the most stand-out multimedia, multi-location decorations and just all-around cool designs. Five shops share some of the work they’re most proud of, and of course, you’ll see why their clients are their number one fans.

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Secrets from Successful Sales Teams to Turbo-Charge Yours

It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”

We asked some of the apparel industry’s top sales managers and salespeople to share their up-to-the-minute strategies for standing out, leading profitable sales conversations, overcoming cold-call jitters and objections, and making the big-league sales. Check out our favorite strategies for increasing your bottom line with your sales team’s help.

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