Thinking about adding promo products into your shop’s mix? Yes? Now’s the perfect time to get started.
If you’re already selling decorated apparel, you can become even more of a one-stop shop by adding in-demand promo products into the mix. “The main opportunity is to satisfy your customers’ needs,” says JP Hunt, cofounder of InkSoft. “Today’s consumer wants one professional who has a wide product mix to fulfill any branded merchandise marketing campaign. The result of offering a more broad product mix is new revenue opportunities and large average orders.”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com