Some shop owners think summer is when things slow down. Other shops use these three months to tune up their marketing, sales and workflows so they have a competitive advantage heading into fall. What’s your plan?
This is a good time to jumpstart your plans, after the wild pandemic ride we’ve had. You’re also in good company. Right now, 64% of entrepreneurs and SMBs say their businesses can survive more than a year under current business conditions, as the wave of shutdowns and bankruptcies finally ease after COVID-19, a CNBC and SurveyMonkey Small Business Survey shows. That percentage is rising, up from 55% in the first quarter. The survey also found that 34% think current business conditions are good and poised for growth.
We asked a bevy of experts what smart SMBs do during the slower months to rev their business up for the fall. From starting to use video in your social media to planning your holiday sales campaigns to revamping your getting-paid policies, check out our ideas for the ultimate shop summer to-do list of bottom-line-boosting strategies to get on your calendar now.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com