Tag: marketing

Secrets from Successful Sales Teams to Turbo-Charge Yours

It took five years of building a relationship and following up for Chicago-based decorator Rowboat Creative to close a sale with a large music industry merch group. “Another decorator had burned them, and it was finally our time to make it happen,” says Lucas Guariglia, CEO and co-founder. “We turned out 30,000-multi-location imprints in two days for two sold-out shows at Soldier Field. Our team’s persistence in earning the sale and then coming through like we did locked in the relationship, and we’ve been off to the races ever since.”

We asked some of the apparel industry’s top sales managers and salespeople to share their up-to-the-minute strategies for standing out, leading profitable sales conversations, overcoming cold-call jitters and objections, and making the big-league sales. Check out our favorite strategies for increasing your bottom line with your sales team’s help.

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15 Ways to Increase Your Apparel Sales Margins Right Now

If your Q4 resolution is to increase your apparel sales margins, we’ve got you. Industry pros spill their insider strategies for increasing your profits, while serving your clients at an even higher level. Here are 15 ways you can boost your sales starting as soon as today, and increase your bottom line.

1. Sell More “Premium” Apparel.

One of the best strategies you can start with is selling more premium apparel to your customers. (This is what is traditionally thought of as an upsell based on the quality of the product.) For instance, if your customer wants to order 100 T-shirts, you can put together three different options: good, better and brand. The good option is a basic tee that sits within their budget. The better option would be a shirt that’s the next step up in quality and the brand option would be the highest quality retail T-shirt, and may be at the top or slightly above the client’s budget.

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The Quickest, Easiest Way to Create a Winning Content Strategy

For years now, “content is king” (or “queen”) has been the mantra for businesses that reach their prospects and customers online. In fact, 77% of companies say they have a content marketing strategy and 78% of companies have a team of one-to-three content specialists

To effectively reach potential buyers and spur them to action, you need great content, along with a coherent and consistent content strategy. Now is a great time to start (or revamp) your content marketing plan.

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