Tag: marketing

8 Best Ways to Implement Social Media Marketing at Tradeshows

Tradeshows are loud and eventful. Unless, of course, you’re attending the Mindfulness Expo or a show for monks. Highly stimulating events like ASI Orlando, PPAI Expo, ISS Long Beach and Northeast Expo present great opportunities for social media marketers since they are highly relevant, engaging, and visual. Continue reading “8 Best Ways to Implement Social Media Marketing at Tradeshows”

How to Use Pantone’s Color of the Year to Build Your Brand Recognition

2020 is looking blue. Earlier this month, Pantone announced its 22nd color of the year: PANTONE 19-4052, also known as Classic Blue. Suggestive of the evening sky, Classic Blue is characterized as a restful shade by many. It’s calming and often brings a sense of tranquility to those who look upon it. Continue reading “How to Use Pantone’s Color of the Year to Build Your Brand Recognition”

alphabroder Adds More Breakout Books to Streamline Sourcing

The alphabroder 2019 Buyer’s Guide features 54 brands, 604 new styles, and 2,620 styles overall. At roughly 1000 pages, the alphabroder Buyer’s Guides are great visual representations of our robust collection. Yet, as more styles are added, more pages are added. And more pages means a heavier book. Our last edition of the Buyer’s Guide weighed roughly the size of a small child. Although it showcased all our products in one convenient spot, many customers thought it clunky and a bit overwhelming. In response, alphabroder changed its approach by adding more breakout books.

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