Your shop has survived two difficult years when so many other decorated-apparel shops have shut their doors. While celebration is in order, this is certainly not the time to rest. You must focus on your shop’s profitability now, more than ever.
Why? It’s no secret that inflation and costs of goods are going up every day. You have to stay ahead of the issues facing all of us financially. “Successful business operators always think about increasing margins and decreasing costs to ensure optimal profits,” says JP Hunt, co-founder and president of InkSoft. “Focusing efforts on both profitability and waste reduction will yield the most results.”
Continue reading “11 Ideas to Boost Your Print Shop’s Bottom Line Right Now”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
There are lots of other distributors and decorators out there, and even websites where your prospects and clients can find decorated apparel to promote their brands. In other words, you’ve got competition. The good news, though, is that if you’re proactive and show up with brand-new apparel styles and solutions for their apparel programs, you’ll become their trusted vendor partner.
In your printing print shop, half-tone screen printing can open up lots of new opportunities for very detailed, photo-realistic prints. While mastering half-tones does come with a learning curve, it’s worth it, as you’ll wow your customers and attract new ones to your shop.