Tag: promotional products

Do Virtual Shows Benefit You? We Answer Your Top Questions.

Yes, it’s trade show season again, but as no surprise to anyone, everything’s virtual. Trade shows are one of the best ways to set the stage for a solid year for your business, network with your peers, and of course, build relationships with companies that supply decoration pros and promo distributors. 

First, coming up in Q1 2021, there are a few virtual events to check out (and attend):

So with most in-person trade shows and conferences in a holding pattern for now, are you ready to attend these same shows in online venues? We answer the top questions we’ve heard most from distributors, decorators and other industry pros about how to get the most out of cyber shows. Now’s your chance to create a solid alternate plan to reach your contacts, gain product knowledge and network like a pro.

Continue reading “Do Virtual Shows Benefit You? We Answer Your Top Questions.”

Here’s How to Create an Exceptional Customer Experience

Did you know that 90% of Americans use customer service as a  deciding factor in whether or not they continue to do business with your company? There’s no better time than right now to take a look at how customers experience your shop—and whether they order on repeat, and refer others to you.

The good news is that 73% of companies with “above average” customer experiences perform better financially than their competitors, the Temkin Group says. 

Need one more reason to take a closer look at your customer service inner workings? On average, companies that invest in their customer experience also report an improvement in employee engagement by about 20 percent.

As you review the way your shop interacts with customers, here are six questions to brainstorm with your team.

Continue reading “Here’s How to Create an Exceptional Customer Experience”

Here’s How to Score Millennial Buyers for Life

Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.

#1 PITCH ECO-FRIENDLY APPAREL

Millennials prefer to buy clothes, workout gear and accessories from companies that use sustainable practices and materials—and share that eco-friendly message. Here’s a powerful stat: 73% of Millennials buy eco-conscious products and are willing to pay more to support environmentally conscious businesses, according to a Nielsen report. 

The good news? There are many wholesale brands offering top-quality, eco-friendly apparel. And in turn, your Millennial buyers can feel good about gifting or selling these branded products, adding to their company’s Earth-focused mission.

Continue reading “Here’s How to Score Millennial Buyers for Life”