Tag: promotional products

As People Return To The Office, Here’s How You Can Jump In To Help

It would be a massive understatement to say that the business world as we know it experienced a seismic shift in the past two years. From everyone working in an office to working from homeand now back againa lot of employees feel like they’re on a precarious see-saw. 

As we head toward 2022, still in a pandemic state of mind, work-from-home is shifting into return-to-work (RTW). Whether employees will work in-person part-time or full-time, apparel decorators and distributors should take advantage of this major change. This shift is likely to go on for a while, as some companies are headed back to work now, while others are delaying due to COVID variants.

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Here’s How to Make Amazing Artwork Your Shop’s Competitive Advantage

Artwork is among your shop’s most valuable, and profitable, assets. “Graphics are our industry’s currency,” says Craig Mertens, general manager of GraphicsFlow. “The shop with the more relatable artwork will win in the marketplace.” 

Successful decorators use graphics as their competitive advantage. “At the end of the day, when faced with options, buyers will usually choose the shop with the best designs and graphics, given the emotional connection to their brand and identity,” Mertens says.

At Night Owls Print Shop, the art team is one of the shop’s most important assets. “We couldn’t put out the level of work that we do without our team,” says Co-Owner Valerie Solomon. “If you’re printing any full-color design, you rely on your art separations to make printing and setup easier. That’s why skilled artists are vital.”

“Anyone can put a logo on a shirt, but not everyone can put killer artwork on a shirt. That’s the superpower you’re looking for to increase your sales.”
Marshall Atkinson, Atkinson Consulting

Even if you’re running a DTG shop, a talented art department will set you apart. “Artists challenge the status quo or think outside the box, so that gives you a competitive advantage,” says Michelle Moxley, innovation director at The M&R Companies. “Plus, on-press artists can drive innovation into an embellishment, expanding your capabilities and accentuating your uniqueness to the market.” 

As a decorator, you know your customer artwork files are among the most valuable assets you have … and your artwork department is one of your main revenue generators. However, if your graphics workflow isn’t tight or your graphics files aren’t organized, you’re leaving a lot of money on the table. “Anyone can put a logo on a shirt, but not everyone can put killer artwork on a shirt,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “That’s the superpower you’re looking for to increase your sales.”

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The Ultimate Summer To-Do List for Your Screen-Printing Shop

Some shop owners think summer is when things slow down. Other shops use these three months to tune up their marketing, sales and workflows so they have a competitive advantage heading into fall. What’s your plan?

This is a good time to jumpstart your plans, after the wild pandemic ride we’ve had. You’re also in good company. Right now, 64% of entrepreneurs and SMBs say their businesses can survive more than a year under current business conditions, as the wave of shutdowns and bankruptcies finally ease after COVID-19, a CNBC and SurveyMonkey Small Business Survey shows. That percentage is rising, up from 55% in the first quarter. The survey also found that 34% think current business conditions are good and poised for growth.

We asked a bevy of experts what smart SMBs do during the slower months to rev their business up for the fall. From starting to use video in your social media to planning your holiday sales campaigns to revamping your getting-paid policies, check out our ideas for the ultimate shop summer to-do list of bottom-line-boosting strategies to get on your calendar now.

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