Did you know that 90% of Americans use customer service as a deciding factor in whether or not they continue to do business with your company? There’s no better time than right now to take a look at how customers experience your shop—and whether they order on repeat, and refer others to you.
The good news is that 73% of companies with “above average” customer experiences perform better financially than their competitors, the Temkin Group says.
Need one more reason to take a closer look at your customer service inner workings? On average, companies that invest in their customer experience also report an improvement in employee engagement by about 20 percent.
As you review the way your shop interacts with customers, here are six questions to brainstorm with your team.
Continue reading “Here’s How to Create an Exceptional Customer Experience”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.
It’s 10:00 pm on what passes for a “normal” Tuesday night in 2020. Today was a hard one. Lately, they all have been hard ones. You’re thinking about how great it is that you’re settling in for a solid eight hours of shut eye – your first in weeks – when you hear some familiar, unwelcome pulsing emanating from your nightstand. “There goes that idea”, you think as you grope in the dark to silence your phone’s plea for attention. Phone in hand, the blue screen illuminates your face. Your brain can barely register what you see on the screen – an unplanned Zoom call to discuss uniform options with the top hospital in the country, first thing tomorrow morning?! Your heart flutters; your pulse noticeably quickens. “This can’t be happening”, you think, but the migraine beginning to take hold just over the bridge of your nose tells you that it most definitely is.