Tag: sales

Here’s How to Make Amazing Artwork Your Shop’s Competitive Advantage

Artwork is among your shop’s most valuable, and profitable, assets. “Graphics are our industry’s currency,” says Craig Mertens, general manager of GraphicsFlow. “The shop with the more relatable artwork will win in the marketplace.” 

Successful decorators use graphics as their competitive advantage. “At the end of the day, when faced with options, buyers will usually choose the shop with the best designs and graphics, given the emotional connection to their brand and identity,” Mertens says.

At Night Owls Print Shop, the art team is one of the shop’s most important assets. “We couldn’t put out the level of work that we do without our team,” says Co-Owner Valerie Solomon. “If you’re printing any full-color design, you rely on your art separations to make printing and setup easier. That’s why skilled artists are vital.”

“Anyone can put a logo on a shirt, but not everyone can put killer artwork on a shirt. That’s the superpower you’re looking for to increase your sales.”
Marshall Atkinson, Atkinson Consulting

Even if you’re running a DTG shop, a talented art department will set you apart. “Artists challenge the status quo or think outside the box, so that gives you a competitive advantage,” says Michelle Moxley, innovation director at The M&R Companies. “Plus, on-press artists can drive innovation into an embellishment, expanding your capabilities and accentuating your uniqueness to the market.” 

As a decorator, you know your customer artwork files are among the most valuable assets you have … and your artwork department is one of your main revenue generators. However, if your graphics workflow isn’t tight or your graphics files aren’t organized, you’re leaving a lot of money on the table. “Anyone can put a logo on a shirt, but not everyone can put killer artwork on a shirt,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “That’s the superpower you’re looking for to increase your sales.”

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Build Affinity Then Sell: The Power of Relationship Building

Promotional products professionals are continuously challenged to match and exceed sales goals. When working a commissionbased job, it’s hard not to get consumed with quotas. It can often feel as if you are running on a hamster wheel. Yet, customers can always tell when your mind is set on making a sale as opposed to a personal connection. If a buyer feels that you don’t see them as a priority their walls go up and it’s likely that your calls and emails will be left unanswered. The solution? Build affinity then sell.

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