Promotional products professionals are continuously challenged to match and exceed sales goals. When working a commission–based job, it’s hard not to get consumed with quotas. It can often feel as if you are running on a hamster wheel. Yet, customers can always tell when your mind is set on making a sale as opposed to a personal connection. If a buyer feels that you don’t see them as a priority their walls go up and it’s likely that your calls and emails will be left unanswered. The solution? Build affinity then sell.
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Katie is a social media specialist for the number-one supplier in the promotional products industry, alphabroder. She also serves as the voice of alphabroder and Prime Line on commonsku, an industry software program that helps distributors streamline their workflows. Reach Katie at kmeenan@alphabroder.com.