Tag: social media

The Quickest, Easiest Way to Create a Winning Content Strategy

For years now, “content is king” (or “queen”) has been the mantra for businesses that reach their prospects and customers online. In fact, 77% of companies say they have a content marketing strategy and 78% of companies have a team of one-to-three content specialists

To effectively reach potential buyers and spur them to action, you need great content, along with a coherent and consistent content strategy. Now is a great time to start (or revamp) your content marketing plan.

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Here’s How to Score Millennial Buyers for Life

Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.


Millennials prefer to buy clothes, workout gear and accessories from companies that use sustainable practices and materials—and share that eco-friendly message. Here’s a powerful stat: 73% of Millennials buy eco-conscious products and are willing to pay more to support environmentally conscious businesses, according to a Nielsen report. 

The good news? There are many wholesale brands offering top-quality, eco-friendly apparel. And in turn, your Millennial buyers can feel good about gifting or selling these branded products, adding to their company’s Earth-focused mission.

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8 Best Ways to Implement Social Media Marketing at Tradeshows

Tradeshows are loud and eventful. Unless, of course, you’re attending the Mindfulness Expo or a show for monks. Highly stimulating events like ASI Orlando, PPAI Expo, ISS Long Beach and Northeast Expo present great opportunities for social media marketers since they are highly relevant, engaging, and visual. Continue reading “8 Best Ways to Implement Social Media Marketing at Tradeshows”