For years now, “content is king” (or “queen”) has been the mantra for businesses that reach their prospects and customers online. In fact, 77% of companies say they have a content marketing strategy and 78% of companies have a team of one-to-three content specialists.
To effectively reach potential buyers and spur them to action, you need great content, along with a coherent and consistent content strategy. Now is a great time to start (or revamp) your content marketing plan.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com