For years now, “content is king” (or “queen”) has been the mantra for businesses that reach their prospects and customers online. In fact, 77% of companies say they have a content marketing strategy and 78% of companies have a team of one-to-three content specialists.
To effectively reach potential buyers and spur them to action, you need great content, along with a coherent and consistent content strategy. Now is a great time to start (or revamp) your content marketing plan.
Continue reading “The Quickest, Easiest Way to Create a Winning Content Strategy”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.