Remember when Louis Vuitton brought Virgil Abloh, creator of streetwear brand Off-White, on board as creative director of menswear back in 2018? That seemingly opened the floodgates for a line of luxury houses like Balenciaga and Gucci to offer luxe streetwear at higher price points.
Recently, we saw Fendi and Fila launch a limited line that combined the two brands’ logos. And the classic Polo Ralph Lauren collaborated with street-style Palace. If you’re not already paying attention to streetwear styles and decoration, you should be: 76% of fashion and retail executives say they expect streetwear to grow significantly over the next five years.
The good news is that street style hoodies have become way easier for decorators to produce for a few reasons. Screen printers and embroiderers have upped the ante by adding more imprinting options and customization capabilities to their shops. That’s enabled them to lower order minimums for higher-margin pieces like hoodies. “Now you have a much better chance of easily creating the look that people want,” says Howard Potter, CEO of Utica, NY-based A&P Master Images.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com