The laggy supply chain is certainly making the news recently, with lots of headlines warning that consumers won’t be able to get the holiday decorations, toys, furniture, appliances and even favorite foods they want. Of course, supply chain and inventory issues have affected the decorated-apparel industry as well, putting pressure on print shops to get the goods their customers want.
We asked decorated-apparel industry experts and shop owners for their nine best tactics on how to handle product shortages and still meet your customers’ needs. “Shop owners need to realize that best practices that worked a year ago are no longer valid,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “What worked in 2019 doesn’t apply now. Also, since every shop is different, you need to look at your unique situation.”
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com