We live in a different world today than we did three months ago. Consumer needs and behaviors have changed, and it’s our job as businesses to adapt to them. Our friends at InkSoft recently shared amazing insights into one way we can do that.
Laurie is part of the marketing team for the leading supplier in the industry, alphabroder. During her free time, Laurie likes to ride horses, sail and spend time with her husband and her two children. Reach her at Lprestine@alphabroder.com
As many of us adjust to working from home and prioritize our health and our families, we are also responsible for helping our customers adapt their marketing strategies to this strange new world. We believe branded products are needed now more than ever as physical contact is constrained. Your product assortment can be key in helping your customers keep their identity in front of their clients. Branded merchandise is uniquely positioned to deliver a touchpoint when you can’t physically be there.
Keeping up with technology and innovation trends is a big part of what we do here at alphabroder… this is especially helpful when unexpected things happen, like suddenly working from home or needing to communicate with your customers virtually.
Here are our top six tips and tricks for decorators, promo product distributors, and other industry pros to keep in touch with your clients.