Tag: tools

11 Ideas to Boost Your Print Shop’s Bottom Line Right Now

Your shop has survived two difficult years when so many other decorated-apparel shops have shut their doors. While celebration is in order, this is certainly not the time to rest. You must focus on your shop’s profitability now, more than ever.

Why? It’s no secret that inflation and costs of goods are going up every day. You have to stay ahead of the issues facing all of us financially. “Successful business operators always think about increasing margins and decreasing costs to ensure optimal profits,” says JP Hunt, co-founder and president of InkSoft. “Focusing efforts on both profitability and waste reduction will yield the most results.” 

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Smart Tactics for Rising Above Supply Chain Challenges

The laggy supply chain is certainly making the news recently, with lots of headlines warning that consumers won’t be able to get the holiday decorations, toys, furniture, appliances and even favorite foods they want. Of course, supply chain and inventory issues have affected the decorated-apparel industry as well, putting pressure on print shops to get the goods their customers want.

We asked decorated-apparel industry experts and shop owners for their nine best tactics on how to handle product shortages and still meet your customers’ needs. “Shop owners need to realize that best practices that worked a year ago are no longer valid,” says Marshall Atkinson, business consultant at Atkinson Consulting and Shirt Lab Tribe. “What worked in 2019 doesn’t apply now. Also, since every shop is different, you need to look at your unique situation.”

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How Did They Do That? Inspo-Worthy Decorated-Apparel Designs

How did they create that dazzling design? We asked eight decorators to show off some of their most creative embroidered, screen-printed and digitally decorated looks, along with insider tips to creating imprinted artwork that turns heads (and gets lots of brand impressions). Get ready to be inspired!

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