Tag: trends

Sizzling Statement T-shirt Tips From Font Experts

Are you stuck in the land of using the same five fonts over and over again? Get ready to break out of the same-old, same-old and up your decorating game with these typography tips from expert printers and designers.

Typography’s power rests in the emotional memory of human beings,” says Pat Achilles, a veteran illustrator and graphic designer based in Doylestown, PA. “Letter shapes can express strength, nostalgia, love, sorrow, propriety and confusion—the gamut of emotions, all based on established lettering styles that people associate with the places and feelings they’ve encountered with that typeface before.”

The most successful T-shirt designers understand (and power-ize) fonts and typography hierarchy for their clients. A good graphic starts with a good font,” says Craig Mertens, general manager at Graphics Flow. “The easiest way to wreck a design is poor font usage. Apparel-centric fonts that model retail fashion trends are critical. You can’t just slap a desktop publishing font into a T-shirt design and expect it to look good. Font selection is critical.”

Here’s what you need to know to up your typography game. 

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Prime Line Spotlight: Pair Your Apparel Sales With Promo Products

Thinking about adding promo products into your shop’s mix? Yes? Now’s the perfect time to get started. 

If you’re already selling decorated apparel, you can become even more of a one-stop shop by adding in-demand promo products into the mix. The main opportunity is to satisfy your customers’ needs,” says JP Hunt, cofounder of InkSoft. “Today’s consumer wants one professional who has a wide product mix to fulfill any branded merchandise marketing campaign. The result of offering a more broad product mix is new revenue opportunities and large average orders.” 

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Top Eco-Friendly Shops Share Their Sustainable Tips

As Earth Day rolls around again, it’s time to turn your shop more sustainably minded. If you’ve been looking for ways to do it, you’re in luck. We’ve put together key ways top shops have made the move to go more eco to inspire you.

“Sustainability in your printing operation isn’t one and done,” says Marcia Kinter, vice president of Government & Regulatory Affairs at PRINTING United Alliance. “It’s not just about getting an ‘eco-friendly’ product out the door. It’s an ongoing process that includes whether you offer good, safe working conditions and if you use pesticides on your landscaping. It’s a sustainable look at your entire operation.”

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