Tag: trends

How to Use Pantone’s Color of the Year to Build Your Brand Recognition

2020 is looking blue. Earlier this month, Pantone announced its 22nd color of the year: PANTONE 19-4052, also known as Classic Blue. Suggestive of the evening sky, Classic Blue is characterized as a restful shade by many. It’s calming and often brings a sense of tranquility to those who look upon it. Continue reading “How to Use Pantone’s Color of the Year to Build Your Brand Recognition”

13 Apparel Brands that are Committed to Environmentalism

Many of today’s end-users are looking beyond the quality of the products you sell. In fact, consumers are more inclined to purchase a garment if they know it didn’t harm the environment. Sustainable features are great selling points, especially when you’re trying to differentiate items that are similar in nature.  Know which brands operate sustainably and understand the scope of their sustainable practices to gain a competitive edge. Continue reading “13 Apparel Brands that are Committed to Environmentalism”

Trendy Times: Your Collection Needs More (Faux) Shearling

In this article, guest blogger Whitney Floyd reviews her favorite faux shearling styles to watch out for this fall. Whitney is the Regional Vice President of Sales for alphabroder‘s southern region. She took the time to share her expertise between meetings with customers. Here’s what she had to say: 

Back for another trend alert!  This one is easy to incorporate into a fall-themed wardrobe or layer over a work uniform top!

Continue reading “Trendy Times: Your Collection Needs More (Faux) Shearling”