Category: Social Media Strategy

Here’s How to Create an Exceptional Customer Experience

Did you know that 90% of Americans use customer service as a  deciding factor in whether or not they continue to do business with your company? There’s no better time than right now to take a look at how customers experience your shop—and whether they order on repeat, and refer others to you.

The good news is that 73% of companies with “above average” customer experiences perform better financially than their competitors, the Temkin Group says. 

Need one more reason to take a closer look at your customer service inner workings? On average, companies that invest in their customer experience also report an improvement in employee engagement by about 20 percent.

As you review the way your shop interacts with customers, here are six questions to brainstorm with your team.

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Here’s How to Score Millennial Buyers for Life

Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.

#1 PITCH ECO-FRIENDLY APPAREL

Millennials prefer to buy clothes, workout gear and accessories from companies that use sustainable practices and materials—and share that eco-friendly message. Here’s a powerful stat: 73% of Millennials buy eco-conscious products and are willing to pay more to support environmentally conscious businesses, according to a Nielsen report. 

The good news? There are many wholesale brands offering top-quality, eco-friendly apparel. And in turn, your Millennial buyers can feel good about gifting or selling these branded products, adding to their company’s Earth-focused mission.

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5 Tips and Tricks For Digital Marketers To Increase Your Sales And Your Profits

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Managing your company’s social media platforms can feel like a full-time job (for many people in the tech industry, it is their full-time job). Luckily, there are tried-and-true hacks for saving you time and money when it comes to generating a substantial following, especially when you don’t have a full-time social media staffer.

The good news? With so much tech and well-trafficked social media channels, and media consumption at record levels, there are more opportunities than ever to make your name the first one in your customers’ minds.

Here are 5 timely ideas to keep your foot on the gas when it comes to customer communication. We’re pretty sure that you’ll make your company truly stand head and shoulders above the rest by incorporating a few (or all of them) into your social marketing mix.
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