Category: Social Media Strategy

Everything You Need to Know to Rock Out Events This Year

An example of Z Shirts’ tented booth at a two-day Morristown Derby Days event in Morristown, IN, with lots of decorated pieces, along with a Riley Jr. 4/1 press, Riley Jr. 6/4 press (with three arms removed) and Vastex D100 conveyor dryer, and lots of blanks for printing.

Back in spring 2020, right before the virtually overnight pandemic shutdowns, the Specialty Materials team was at a trade show like normal. “After being there just one full day, that night a county judge banned any large gatherings of more than 500 people,” says Liz Hood, marketing manager of the Tulsa, OK-based shop. The next morning, all the exhibitors, including us, had to pack up our booths and get everything out by noon that same day. That was pretty surreal.”

Fast-forward to December of that year, The Decorated Apparel Expo (DAX) hosted a live event that Hood and her team participated in. “This went really well, and we felt we reached people  we might not have talked to during an in-person event. We got our message out to a wider range of people.”

Lots of decorators and distributors participated in online events and trade shows during the pandemic to stay ahead of the networking curve. “Companies that stayed in front of their customers virtually, either appearing in virtual trade shows or on supplier webinars did the best during the pandemic,” says Kristine Shreve, director of marketing and outreach Applique Getaway. “Online educational offerings had a heck of a ramp-up during the pandemic and there were opportunities everywhere to appear on camera. The trick was to plan and try to offer the most professional session possible. As time went on, the tolerance for poorly planned or poorly done online efforts declined sharply.”  

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Here’s How to Create an Exceptional Customer Experience

Did you know that 90% of Americans use customer service as a  deciding factor in whether or not they continue to do business with your company? There’s no better time than right now to take a look at how customers experience your shop—and whether they order on repeat, and refer others to you.

The good news is that 73% of companies with “above average” customer experiences perform better financially than their competitors, the Temkin Group says. 

Need one more reason to take a closer look at your customer service inner workings? On average, companies that invest in their customer experience also report an improvement in employee engagement by about 20 percent.

As you review the way your shop interacts with customers, here are six questions to brainstorm with your team.

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Here’s How to Score Millennial Buyers for Life

Ready to speak Gen Y’s language? Millennial buyers and end-users want a lot from brands, including sustainable practices, products that last for the long term, great service, a track record of giving back and more. When you pitch decorated apparel to these buyers, you need to give them exactly what they want to score loyal customers for life. Here are 6 ways to bond with the generation that makes up the biggest portion of the world’s population.

#1 PITCH ECO-FRIENDLY APPAREL

Millennials prefer to buy clothes, workout gear and accessories from companies that use sustainable practices and materials—and share that eco-friendly message. Here’s a powerful stat: 73% of Millennials buy eco-conscious products and are willing to pay more to support environmentally conscious businesses, according to a Nielsen report. 

The good news? There are many wholesale brands offering top-quality, eco-friendly apparel. And in turn, your Millennial buyers can feel good about gifting or selling these branded products, adding to their company’s Earth-focused mission.

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