Tag: brand

decoration tips

See How Top Shops Decorate Headwear Way Beyond the Basics

The coolest thing about hats is that everyone can use one, and almost everyone loves to wear a high-quality decorated hat. A well-constructed hat (like this new snapback trucker from Pacific Headwear) can earn 3,400 brand impressions over its lifetime, and that’s on the low side. The secret to success is matching the right hat, artwork and decoration type to your client’s company or marketing intention. That’s why we asked four talented decorators to share their most unique headwear creations. You’ll be inspired by laser-engraved leatherette patches, sublimation, direct-to-film transfers, PVC patches, puff embroidery and more on all different types of hats.

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business tips, customer experience, trend watch

Yes, You Can Hit #NewRevenueGoals With Virtual Selling

2020 might have been the year of the #ZoomCall, but smart decorators are making 2021 the year of #VirtualSelling. Did you know that 62% of salespeople say it’s a challenge for them to sell virtually? Since online selling isn’t going anywhere fast, it’s time to learn the ins and outs of apparel and hard goods selling in cyber space like a pro.

When buyers interact with salespeople in a virtual space, there are four factors that have the biggest sway, the RAIN Group reports, on whether they purchase or not:

  • Leading a comprehensive discovery of their concerns, wants and needs (71%)
  • Showing what’s possible or how to solve a problem (68%)
  • Simply listening (68%)
  • Making the ROI on their purchase crystal clear (68%)

“A big part of virtual selling is building trust,” says Satya Purna, CEO of ZAG Studios. “Take time at the start of the meeting to build rapport, understand what’s going on in their life and build a personal connection—before talking about business.”

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business tips, trend watch

Increase & Sustain Sales With This Killer Marketing Strategy

Bottom Line Up Front:  We’re setting you up for success with pitching and implementing branded merchandise gift, reward, & incentive programs with our partner InkSoft. Not only are they a great way for you to increase your customers’ brand exposure, brand loyalty, and long-term sales — but they’ll also earn you some impressive selling power of your own. 

It’s 2020. Consumers are shopping less, spending less, and getting out of the house less — which means their needs and behaviors have changed. Dramatically. 

So how do your customers stay relevant? How do they keep their brand front of mind, foster their consumer relationships, and somehow manage to build out their brand identity to an even higher degree?

It all comes down to Branded Merchandise – Gift, Reward, and Incentive Programs. 

Also known as? Free swag. 

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